Bubba The Love Sponge Picks Up New Markets
November 24, 2008

WHPT/Tampa (102.5 The Bone) and WFYV/Jacksonville (Rock 105) morning man Bubba The Love Sponge, nearly a year since returning to terrestrial radio while simultaneously airing his Sirius program, is undertaking syndication.

As hypothesized earlier this year in his FMQB Up Close
interview, The Bubba The Love Sponge show will branch out to more markets, bringing his combined potential audience to  more than 6.5 million people. Cox Radio stations WHDR/Miami (93 Rock), WHTQ/Orlando (96.5), and WDYL/Richmond (Y101), along with Beasley Broadcast Group station WRXK/Ft. Myers (96 K-Rock), will begin broadcasting the Bubba the Love Sponge Show on Monday, January 5, 2009. More affiliates should be announced soon.

Jay O’Connor, Cox Radio Regional VP and Tampa Market Manager, said, "Bubba's return to the Tampa and Jacksonville markets has been hugely successful. We're very proud of what Bubba, Spice, Manson, Brent, Ned, and the Bubba Radio Network has accomplished, and we're thrilled to announce that we're bringing Bubba's show to Orlando, Miami and Richmond."

Brad Beasley, VP/Market Manager of Beasley Broadcast Group, also commented, "96 K-Rock has been rocking southwest Florida since 1986. One thing remains constant; our listeners expect a certain type of entertainment and we've always delivered. Bubba represents yet another new and exciting chapter for our legendary K-Rock morning show."

Bubba's return to terrestrial radio has been marked with considerable success. In Tampa the program has rocketed to number one in ten demographics. In Jacksonville, his first syndicated market outside of Tampa, Bubba has already achieved number two with persons 25-54.

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Mark Adams
San Francisco

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