Sirius Satellite Radio will launch the BBC music channel Radio 1 in America starting Wednesday (8/10) at 9 a.m. ET during Chris Moyles Breakfast Show. BBC Radio 1 will also be heard 24 hours a day on Sirius channel 97, time-shifted by five hours to match up with the U.S. Eastern time zone.

BBC Radio 1 is a cutting-edge mix of Pop, Rock, R&B, and Hip-Hop, and is internationally recognized for its support of up-and-coming British artists. BBC Radio 1 also features unique in-studio performances and interviews and extensive coverage of the international music scene.

"BBC Radio 1's global popularity and its importance in the world of music can't be underestimated," said Sirius President/Entertainment & Sports Scott Greenstein. "Sirius music channels and Radio 1 are both focused on the listener, and now Sirius subscribers will have the unique ability to enjoy this exceptional addition to our service."