Paragon Media has released the third and final part of its study on new media's effects on radio. The company collected 400 respondents between the ages of 15 and 64 to complete the study about new media usage and its effect on broadcast radio listening. In the study, Paragon focused on new media including satellite radio, internet radio, MP3 players, podcasting and personalized CDs.

The latest findings show that terrestrial radio is the #1 source for listening to music. When asked "What is your primary source for listening to music?," 51 percent of respondents said radio. Purchased CDs were next with 30 percent of the vote, and radio also beat out television, personalized CDs, music downloads, satellite radio and Internet radio.

When asked "What is your primary source for learning about new music?," 48 percent of respondents said radio, which came in way above word of mouth, television, Internet radio, retail music stores, satellite radio, online word of mouth, purchased CDs, online music stores and file sharing. As far as news and information sources, television is still the dominant media, but radio is the second-most used source, followed by newspapers and magazines and the Internet.

"Despite the recent proliferation of music sources, radio continues its stronghold as the leading source of hearing music and finding new music in America," says Paragon CEO Mike Henry. "Radio accounts for roughly half of the responses to both questions [referenced above]. Therefore, radio is equal to all other music sources combined."

You can check out the results from the first two parts of the study here and here.