Report: $20k For A Live Read By Howard Stern On Sirius
August 22, 2005
They are prevalent and incredibly effective for advertisers on The Howard Stern Show, but don't expect the price tag of a live read commercial to drop once The King Of All Media makes his move to Sirius Satellite Radio. According to a report by AdAge.com, when Stern kicks off his Sirius program in January, the cost of a live read commercial could cost as much as $20,000. That pricing rivals what Infinity Broadcasting is currently charging for a live read that reaches Stern's nearly seven million daily listeners, double the estimated three million subscribers Sirius will have when Stern joins.
"Howard will garner a large, loyal audience and he’ll be priced appropriately," Sirius SVP of Advertising Sales Sam Benrubi told AdAge.com.