Ex-Miramax Pictures chiefs Harvey and Bob Weinstein may reach their goal of getting into the cable television business by attempting to purchase the low-rated music video network Fuse. The brothers are reportedly in talks with Cablevision about purchasing the channel and transforming the programming into a mix of “lifestyle” shows and movies, aimed at a more broad audience than the 18-34 demographic Fuse targets, according to Broadcasting & Cable. The network could probably be had for about $450 million.

The discussions are not really a surprise, since Cablevision is already a backer in Weinstein Co., the production company that the brothers launched after departing Miramax. If the deal goes through, Fuse would not likely compete with MTV, because industry executives say that the Weinsteins see Fuse as a “tear-down” and are more interested in the network’s 38 million basic subscribers than in its music programming, says B&C. Fuse would be more of a platform for the Weinstein Co.'s movie and entertainment products.

Meanwhile, B&C notes that Fuse is the lowest-rated of the 60 basic-cable networks that are tracked by Nielsen. In a recent week, it averaged only 37,000 viewers in prime time.