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Radio To The Rescue - Katrina Relief Rolling In
September 9, 2005

FMQB began to tell you the story last week of how radio stepped up in a huge way to help the Gulf Coast victims of Hurricane Katrina, and those stories continued to mount into this past week as we asked you to send us specific details of things your station(s) were doing to help raise money and supplies for relief efforts. And while we'd love to be able to list each and every station's event and contribution (radio's response so far is just over the top), we thought we'd showcase a few of the more creative ways radio came to the aid of those in desperate need:

*Down at KSRX/San Antonio, PD/afternoon driver Mark Landis held a "staff meeting" at a loading dock where he and his staffers helped load/unload trucks with relief supplies earmarked for 25,000 of the Gulf Coast victims that were relocated to San Antonio. In addition, the station's co-morning host/imaging director, Catfish, produced this touching piece of audio using Green Day's "Wake Me Up When September Ends" as the backdrop.

*In additon to an online Rock auction and a donation drive at the Foo Fighters/Weezer show, WNNX/Atlanta this past week also took $100 donatons for requests on their afternoon show with Axel with all of the money going to the American Red Cross.

*WKQX (Q101)/Chicago is planning a "My Shuffle" weekend this weekend (9/10-11) dedicated to helping hurricane victims. Listeners can use the "My Shuffle" feature on the station's Web site to create their own playlist from the Q101 music library. During the process they'll be asking listeners for donations. Every hour all weekend the station will play a different listener's playlist and reward the people who donate by allowing them to program the radio station. The 20 largest donations will get Disturbed tickets.

*Honing in on a specific group of hurricane survivors, WWWQ/Atlanta launched an initiative to help raise donations for the over 3,000 school kids who will be arriving in the Atlanta area that will be in need of school supplies and clothing.

*As part of today's (9/9) nationwide NAB-inspired ""BroadcastUnity for Katrina Relief" fundraising effort, where the goal is for radio and TV to raise $100 million (with the NAB donating the first million dollars), Tampa Bay radio stations set aside their rivalries and are banding together for "Tampa Bay Radio Relief" and are taking donations for the American Red Cross at Raymond James Stadium.

*Satellite radio also dug in its heels to help as XM partnered with the American Red Cross and launched a 24-hour channel (#248) to provide info to volunteers and Red Cross staffers, plus updates on relief efforts in general, including relocation updates. Going a step further, XM also donated receivers to relief workers and shelters.

And it wasn't just radio that lent a helping hand to Hurricane Katrina disaster relief in recent days, artists have been donated their time and money, including The Rolling Stones, who contributed one million dollars to the American Red Cross and will also offer fans a way to get directly involved by making their own donations to that same organization at the local concert venues on the band's current tour... Lastly, one of the coolest offers we heard from an artist was from Sevendust, who are making themselves available for hurricane releif events from late September through November. Get in touch with CO5's Bob Divney for more information. 

Keep it up radio, you really are making a difference! And feel free to put this link on your Web site (or go there yourself) to make a donation to the American Red Cross.




 
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Tias Schuster, OM/PD
WFBC & WSPA/Greenville, SC

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