February 26, 2015
What was the most valuable lesson you've learned throughout your career and what were the circumstances?
Brian Mack, WXXL: Probably the most important one was understanding branding. Learning about products in general, how they compete in their respective market places, how to differentiate and constantly stay true to it. I learned it from Tom Poleman as an intern in 2000 at Z100. I need to constantly review the basics just to ensure we never stray from the aforementioned areas.

Jeremy Rice, WBLI: Not really sure, but a quote that always cuts through for me is, “You’re only as good as your name.” i.e. don’t be an ass or people will find out quickly and you’ll be labeled as “that guy.”

Valentine, Y100:
I learned a TON…but I can’t even begin to slim the top 10 down.

Jason Reed, WAEZ: Patience and humility. ​

Jagger, WHTZ: It never hurts to work hard and love what you do. It shows your bosses you are team player and it allows you to be recognized and be promoted throughout your career.

Chase Murphy, KXXM: JJ Morgan once told me that I was a very funny guy and I should try being funny on the radio as opposed to trying to sound like every one else.

Rozy Myzal, Hard Drive: Never promo something you’re doing ‘til it is IN THE CAN! So many times, interviews we thought were confirmed didn’t happen at the last minute or things that accidentally didn’t record properly. You are always on a deadline in syndication and working a bit ahead of reality, so you are constantly relying that the planets are aligned properly. So as the old saying goes, “Never count your chickens before they are hatched!”    
Mike “OD” O’Donnell, WKRZ: Never take a new radio gig with a preconceived idea on what you are going to change until you learn and understand what that market is really all about. Use your wisdom and be patient before making any big moves.

Marissa, WFLY: Before I even got in the door, I was told to never stop working hard because nothing will ever be handed to you. That’s especially true in this business. Otherwise, quadruple check EVERYTHING.

John Mayer, WRVW: Something that has come up over and over and over again is simple…“Always be politicking for the vote.” It is definitely open to interpretation and applies to many situations in different ways.

Jared Banks, KUDD: It was a piece of advice that my first PD Zac Davis gave me, "Never stop learning," and it has held so true. Our business is constantly changing, so are trends and the lifestyle of our listeners. If we can't learn new ways to adapt and connect with them, we are obsolete.

Kobe, 100.7 STAR: That communication is key, and that we never stop learning.

Gina Gray, WERO: I had a consultant tell me that these are the things you need to look for when adding a song. Can you dance to it? Can you "have relations" to it? Is it a "diss" song? Does it make you cry?

Skywalker, WSPK: You work with everyone twice so be nice to everyone. The instances I’ve worked with someone a second time has proved itself on multiple occasions.

Nikki Nite, KDND: Nope. Only because I could write a book about it. Lol
Joey Brooks, WMIA: Never stop learning! I’ve been lucky to work with so many great people and I’ve learned that no one knows everything. You can always learn something to improve your skills if you’re willing to listen.

Java Joel Murphy, WAKS: It’s better to beg forgiveness than ask permission. The circumstances? Good bits on the air, some uncomfortable meetings with management. I don’t use that as much anymore now that I’m doing afternoons. Was more of a “night jock” thing.

Eric Chase, WVKS: People are extra good at counting when your station is doing 10 in a row or 10 grand. You make it especially easy when you pull the CD out after 30 seconds of the first song #Q102.

Kobi, KWNW: Network and NEVER Burn Bridges!

Slacker, WDZH: Never burn a bridge because you never know who you will work for one day. I was told that early in my career.

Kevin Kash, WWEG: My first day of broadcasting school, the teacher opened his mouth and uttered these words that I'll never forget: "This is radio, you WILL get fired."

Max Volume, KOZZ: This is a quote from Jim Burruss over at Sony, "The only thing you have in this business is your relationships with other people. It's the only thing you can go to bed with and wake up with, so take care of them."
Next Week's Question Of The Week:
What accomplishment do you consider to be the most significant in your career?
e-Mail your responses to: jodorisio@fmqb.com or bburke@fmqb.com


Rob Roberts
OM/Cumulus Atlanta


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