What has been the toughest business lesson youíve learned
throughout your career?
John Mayer, WFLZ: I would think knowing HOW TO say ďNOĒ is really important and something I think takes a lot of practice. People donít like hearing that answer very often.
Jeremy Rice, WBLI: Stay focused and think BIG picture while working hard every single day (everything counts in large amounts).
Jeff Hurley, iHeartMedia: Radio may be ďshowĒ business, but itís still a business. Programming and sales need to be a partnership.
Gina Gray, WERO: To be humbleÖThatís a life lesson and once you ďget itĒ you are golden!
Jason Reed, WAEZ:As a manager you can try to inspire passion but you can't force it
Jared Banks, KUDD: To be brutally honest, there are a lot of people who will manipulate situations for their benefit. If you are 100% honest with everyone around you and with yourself, I have found good things happen. Itís when you make assumptions, twist truths and hide facts or events that you run into trouble. Honesty is the first thing on my list!!!
Brian Mack, WXXL: Probably that I need to chill out when Iím initially upset by something. Emotional reactions never turn out well.
Mike Rossi, WSTW: Never cook fish in the office microwave.
Roxy Myzal, Hard Drive: Make sure to ask before printing info you hear from reliable sources about bands!
Gasman, WYBR: Keeping the mouth shut when you realize an advertiser hasn't a clue about what they're talking about.
Chuck Damico, WMMR/WBEN: Success is fragile.
Jonathan Shuford, WRVW/WNRW: Youíre judged more on how you handle adversity than how you handle success.
Marissa, WFLY:While everyone around you may change all the time, your work ethic needs to stay just as strong as it always has been.
Kobe, WWHT:Donít be afraid to make a mistake. Take chances, regret hurts worse than fear.
Dom Theodore, Radio Animal Media Strategies & The Blaze Radio Network: Remember, no matter how good you are or what good you've done, you're only as good as your last ratings book.
Big Rob, KSME: Maybe not one that I've experienced personally but I've seen it happen a lot. Radio is a lot smaller of a world than you think. Everybody knows somebody who knows somebody. Don't burn any bridges as it will likely burn you back at some point. I've seen it happen multiple times to others over the years. Always go out with a smile!
Fish Boy, WKRZ: Itís all about timing, only be aggressive when itís called for.
Sassy, WKXJ: People in this business are not your friends. They want something from you and you want something from them. You partner and collaborate, but as soon as you're let go those "friends" won't be checking up on you.
Brian Michel, iHeartMedia/Atlanta: That you donít have control of everything all of the time and yet it will still be all ok.
Sean Stewart, WDOD: How much backline really costs.
Casey Reed, WIOQ: Job security is sometimes deceiving. While having a long-running or solid gig is amazing, getting comfortable or hitting a glass ceiling isn't. No matter the position, switching things up is a part of today's growth and job security.
JB King, KLUC: Patience: we are so active with everything we do, often waiting on others can be tough.
Brodie, KCHZ: How to be more patient. Shit happens and you have to be able to accept that. Hard work will pay off...eventually! Be patient!
Chase Murphy, KXXM: I donít own this thing, I just program it.
Skywalker, WSPK: In certain situations, Iíve overestimated my value.
Toby Knapp, WIHT: Control what you can control. Realize itís not your radio station. Do what youíre asked to do and do it better than anyone else.
Chad Rufer, KZZO: Trusting the wrong people.
Otis, WNKS: New titles donít mean new pay scales.
Bob Patrick, WXLK: No matter how impeccable your skills and no matter how passionate you are to help the company, if you donít sit in the big office with the big chair, sometimes what you think simply does not matter.
Max Volume, KOZZ: #1 - If you talk about that cool thing or place in town, they won't need to advertise. #2 - The people who complain the most about your radio station don't even know the request line. #3 - Given a chance, the sales staff will find a sponsor for anything.
Kevin Kash, WWEG: It's not always who you know, but who knows you.