Rep. Towns Claims Problems With PPM, Arbitron Responds
September 23, 2009

Rep. Edolphus Towns (D-NY), Chairman of the U.S. House of Representatives Committee on Oversight and Government Reform, announced yesterday that the Media Ratings Council has found "persistent problems" with Arbitron's Portable People Meter.

Towns launched his own investigation into the PPM earlier this year, as a result of minority broadcasters' well-documented complaints about Arbitron's methodology. Dow Jones reports that according to the House Oversight Committee, the MRC said Arbitron "consistently undercounts minority populations across the country." The MRC claims that in New York City, Arbitron undercounted Hispanic and African American populations "by several percentage points." It also found that Arbitron's sample sizes were "unacceptably low" to accurately measure minority audiences' listening habits.

Arbitron has released a statement in response to Rep. Towns, saying, "Over the last four months, Arbitron has been actively engaged with Chairman Towns and the Oversight Committee Staff. Arbitron has been open and forthcoming, supplying detailed information, answering questions and providing proactive recommendations to address the challenges faced by minority broadcasters. We were aware of the Committee’s contact to the Media Rating Council (MRC) and we are extremely surprised and disappointed at the analysis and erroneous conclusions reached by the Oversight Committee Staff and communicated in their press statement."

"We respect and support Chairman Towns’ commitment to the health of minority broadcasters and believe that our collaboration with his staff, the MRC, as well as a number of initiatives that we have underway, will help address that challenge."

"We look forward to a fact-based dialogue as we clarify some of the erroneous conclusions reached in this current analysis, and will continue to work to resolve these issues."

"Arbitron is a leader in audience measurement and continues to stand firm in our commitment to delivering the top quality data that our customers can use with confidence in their transactions."

The PPM Coalition has also released a statement in response to the House Committee's findings, saying the report "demonstrates the seriousness of the PPM system’s flaws."

"As the Committee indicated in its statement, a review of MRC data shows that the PPM system suffers from "persistent problems" in minority sampling; the system has 'unacceptably low' audience participation in the sample; and Arbitron has made 'insufficient efforts to use bi-lingual interviews to recruit Spanish dominant Hispanic sample participants'."

"These findings echo concerns raised by the PPM Coalition for more than a year in our efforts to encourage Arbitron to address these serious systemic flaws. It is our hope that today's Committee statement will serve as a wake-up call to Arbitron. They can no longer afford to ignore these problems -- they have a responsibility to their customers, the industry, and above all the radio listening public to address these serious issues."




 
Breaking News
Entercom Sacramento Names Lance Richard VP/Market Manager
The Week In Review: 4/13-4/17
Albie Dee Named Program Director of WOCQ/Ocean City-Salisbury
FCC Chairman Tom Wheeler Announces Staff Changes
Warner Bros. Records Bolsters Brand Partnerships & Creative Synch Licensing Team
In Brief - April 17, 2015
April 16, 2015
Sean Shannon Named VP/Market Manager For Cumulus Atlanta
Sara Morris Joins iHeartMedia's Government Affairs Team
TuneCore Combines Forces With Believe Digital
Spotify Launches Playlist Targeting For Brands
AudioHQ & TuneIn Announce Exclusive In-Stream Audio Ad Sales Partnership
In Brief - April 16, 2015
April 15, 2015
UMG And Class Action Attorneys Propose Settlement Agreement On Digital Download Royalties
WMTX/Tampa Names Randi West Program Director
John Boyle Appointed PD At WSJZ/Melbourne
Marketron's Mediascape Platform Expands With Launch Of Mediascape Orders 360
In Brief - April 15, 2015
April 14, 2015
Rick Vaughn Joins Cumulus Salt Lake City As PD Of KBER & KHTB
Salem Communications Expands Partnership With Clip Interactive
CÜR Media Names JP Lespinasse Chief Marketing Officer
2015 NAB Crystal Radio Award Winners Announced
In Brief - April 14, 2015
April 13, 2015
CBS RADIO President/CEO Dan Mason Announces Retirement
The Week In Review: 4/6-4/10
Andre J. Fernandez Named President Of CBS RADIO
Def Jam Recordings Names Faisel Durrani EVP/GM
Music News
Thanks To Wiz Khalifa Hit, Furious 7 Soundtrack Hits #1
Quick Hits: Giorgio Moroder / Britney Spears, Green Day, Black Sabbath, Deftones & Incubus
Quick Hits: Black Sabbath & Bill Ward, Converse Rubber Tracks Live festival, Summer Set Music & Camping Festival, Sia, Josh Groban
Quick Hits: Iggy Azalea, Glastonbury, Florence + The Machine, Summerfest, Hinder
Drake Plans Summer Jungle Tour
Quick Hits: One Direction, Jack White, Billboard Music Awards, 10 Years, Loudwire Music Festival, Pete Townshend & Eddie Vedder, Percy Sledge
Mariah Carey's Epic Deal Is Official
Quick Hits: Shinedown, Mumford & Sons, Justin Timberlake, Sublime With Rome, David Letterman musical guests, Mayhem Festival
Mumford & Sons Explain Sonic Change
Quick Hits: The Grateful Dead, AC/DC, Blur
Miley Cyrus To Induct Joan Jett at Rock Hall
Quick Hits: Mumford & Sons, Black Sabbath, Tyler, the Creator
Wale's Seinfeld-Inspired Album About Nothing Debuts At #1
Quick Hits: Quebec City Summer Festival, Death Cab For Cutie, Mariah Carey, Vans Warped Tour
Taylor Swift Tops Billboard Music Award Finalists
FMQB NOW

Skywalker, APD
WSPK (K104)
Hudson Valley

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!