Rep. Towns Claims Problems With PPM, Arbitron Responds
September 23, 2009

Rep. Edolphus Towns (D-NY), Chairman of the U.S. House of Representatives Committee on Oversight and Government Reform, announced yesterday that the Media Ratings Council has found "persistent problems" with Arbitron's Portable People Meter.

Towns launched his own investigation into the PPM earlier this year, as a result of minority broadcasters' well-documented complaints about Arbitron's methodology. Dow Jones reports that according to the House Oversight Committee, the MRC said Arbitron "consistently undercounts minority populations across the country." The MRC claims that in New York City, Arbitron undercounted Hispanic and African American populations "by several percentage points." It also found that Arbitron's sample sizes were "unacceptably low" to accurately measure minority audiences' listening habits.

Arbitron has released a statement in response to Rep. Towns, saying, "Over the last four months, Arbitron has been actively engaged with Chairman Towns and the Oversight Committee Staff. Arbitron has been open and forthcoming, supplying detailed information, answering questions and providing proactive recommendations to address the challenges faced by minority broadcasters. We were aware of the Committee’s contact to the Media Rating Council (MRC) and we are extremely surprised and disappointed at the analysis and erroneous conclusions reached by the Oversight Committee Staff and communicated in their press statement."

"We respect and support Chairman Towns’ commitment to the health of minority broadcasters and believe that our collaboration with his staff, the MRC, as well as a number of initiatives that we have underway, will help address that challenge."

"We look forward to a fact-based dialogue as we clarify some of the erroneous conclusions reached in this current analysis, and will continue to work to resolve these issues."

"Arbitron is a leader in audience measurement and continues to stand firm in our commitment to delivering the top quality data that our customers can use with confidence in their transactions."

The PPM Coalition has also released a statement in response to the House Committee's findings, saying the report "demonstrates the seriousness of the PPM system’s flaws."

"As the Committee indicated in its statement, a review of MRC data shows that the PPM system suffers from "persistent problems" in minority sampling; the system has 'unacceptably low' audience participation in the sample; and Arbitron has made 'insufficient efforts to use bi-lingual interviews to recruit Spanish dominant Hispanic sample participants'."

"These findings echo concerns raised by the PPM Coalition for more than a year in our efforts to encourage Arbitron to address these serious systemic flaws. It is our hope that today's Committee statement will serve as a wake-up call to Arbitron. They can no longer afford to ignore these problems -- they have a responsibility to their customers, the industry, and above all the radio listening public to address these serious issues."




 
Breaking News
eQB NOW
Pandora Revenue Up in Second Quarter of 2016
John Crenshaw Named OM at Cumulus-Youngstown, OH
Alpha Media Savannah-Hilton Head Launches Throwback Station "G100"
July 21, 2016
iHeartMedia, Cumulus, Entercom, Cox, Sun Broadcast Group & Shazam Collaborate on New Audio Measurement
Justin Riley Named PD For Power 93.3 & 106.1 KISS FM-Seattle
Universal Music Publishing Promotes David Gray to EVP/Head of West Coast A&R
Steve Mann Named APD/Night Host at WGRR/Cincinnati
John Crenshaw Named OM at Cumulus-Youngstown, OH
Entercom Names Kim Reis VP/Digital Audience Engagement
July 20, 2016
UMG And Interscope Ink Multitiered Pact With Downtown Records Celebrating 10th Anniversary
WCTO PD Jerry Padden Adds WLEV Programming Duties in Allentown-Bethlehem-Easton
Cox Media Group Tulsa Names Mary Garcia Digital Sales Manager For Tulsa Radio
July 19, 2016
Beasley Broadcast Group to Acquire Greater Media For $240 Million
UMG Appoints Maria Alonte SVP/Film & TV Synchronization for Def Jam, Island & Republic
iHeartMedia Stakes Claim to Historic New York Skyline on Iconic East River Billboard
July 18, 2016
iHeartMedia Announces The Return Of The 2016 iHeartRadio Fiesta Latina
Brooke & Jubal Show Joins Aimee KVGS (Star 107-9)/Las Vegas
WQEN/Birmingham's #JustShowUpShow Draws Big Crowd
In Brief - July 18, 2016
July 15, 2016
CBS Radio Baltimore Debuts UpClose Studio
Cealleigh Moore Named GSM At Entercom Sacramento
July 14, 2016
iHeartRadio Opens Its Doors To NPR Stations
Pierre Bouvard Insights: Millennial Myths and Realities
Music News
New David Bowie Box Set Includes Previously Unreleased Album
Quick Hits: Rihanna, KoRn, My Chemical Romance, Jennifer Hudson, Regina Spektor, Oasis
Temple of the Dog Announce First-Ever Tour
Quick Hits: The Beatles, Iggy Azalea, My Chemical Romance, Haim
Quick Hits: Alternative Press Music Awards / Marilyn Manson, Wilco, Beck, Led Zeppelin, Kesha
Drake Returns To #1 On Billboard 200
Kanye, Taylor Swift Feud Over "Famous" Lyric Again
Quick Hits: Coldplay, Schoolboy Q, Prophets of Rage, Celine Dion, Against Me!
Katy Perry Releases Olympics Anthem
Quick Hits: Britney Spears, M.I.A.
Beyoncé, Adele Earn Emmy Nominations
Drake, Adele Top Nielsen Music Mid-Year Album Charts
Quick Hits: Guns N' Roses, Beasties Boys
Taylor Swift Ranked As Top-Earning Celebrity of 2016
Quick Hits: Joe Perry, Bad Boy Entertainment
FMQB NOW

Bill Tanner
SVP/Programming
SummitMedia

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!