Rep. Towns Claims Problems With PPM, Arbitron Responds
September 23, 2009

Rep. Edolphus Towns (D-NY), Chairman of the U.S. House of Representatives Committee on Oversight and Government Reform, announced yesterday that the Media Ratings Council has found "persistent problems" with Arbitron's Portable People Meter.

Towns launched his own investigation into the PPM earlier this year, as a result of minority broadcasters' well-documented complaints about Arbitron's methodology. Dow Jones reports that according to the House Oversight Committee, the MRC said Arbitron "consistently undercounts minority populations across the country." The MRC claims that in New York City, Arbitron undercounted Hispanic and African American populations "by several percentage points." It also found that Arbitron's sample sizes were "unacceptably low" to accurately measure minority audiences' listening habits.

Arbitron has released a statement in response to Rep. Towns, saying, "Over the last four months, Arbitron has been actively engaged with Chairman Towns and the Oversight Committee Staff. Arbitron has been open and forthcoming, supplying detailed information, answering questions and providing proactive recommendations to address the challenges faced by minority broadcasters. We were aware of the Committee’s contact to the Media Rating Council (MRC) and we are extremely surprised and disappointed at the analysis and erroneous conclusions reached by the Oversight Committee Staff and communicated in their press statement."

"We respect and support Chairman Towns’ commitment to the health of minority broadcasters and believe that our collaboration with his staff, the MRC, as well as a number of initiatives that we have underway, will help address that challenge."

"We look forward to a fact-based dialogue as we clarify some of the erroneous conclusions reached in this current analysis, and will continue to work to resolve these issues."

"Arbitron is a leader in audience measurement and continues to stand firm in our commitment to delivering the top quality data that our customers can use with confidence in their transactions."

The PPM Coalition has also released a statement in response to the House Committee's findings, saying the report "demonstrates the seriousness of the PPM system’s flaws."

"As the Committee indicated in its statement, a review of MRC data shows that the PPM system suffers from "persistent problems" in minority sampling; the system has 'unacceptably low' audience participation in the sample; and Arbitron has made 'insufficient efforts to use bi-lingual interviews to recruit Spanish dominant Hispanic sample participants'."

"These findings echo concerns raised by the PPM Coalition for more than a year in our efforts to encourage Arbitron to address these serious systemic flaws. It is our hope that today's Committee statement will serve as a wake-up call to Arbitron. They can no longer afford to ignore these problems -- they have a responsibility to their customers, the industry, and above all the radio listening public to address these serious issues."




 
Breaking News
Power 105.1/New York Announces Star-Studded Lineup For Powerhouse 2016
Forbes & PodcastOne Announce Partnership
WOGL/Philadelphia Names Nicky G Music Director
In Brief - August 30, 2016
August 29, 2016
Cumulus Promotes Justin Hach To VP/Digital For San Francisco Cluster
Entercom Boston Names Harris & DiLuca To New Sales Managers Roles
August 26, 2016
iHeartMedia Names Michael Saunders Urban Brand Coordinator & PD For KQBT/Houston
GUESS And Republic Records Join To Launch GUESS Music
August 25, 2016
CMG Orlando Names Dawn Campbell New Director Of Branding/Programming For WCFB-FM
CBS Radio Las Vegas Launches 98.5 (HD-2) Da Shaka Vegas' Island & Reggae Station
Cumulus Promotes Jessica Poxson To APD At WDRQ (NASH FM 93.1)/Detroit
iHeartMedia Names Ryan Petrosso SVP/Sales For Charlotte
FCC Commissioners Clyburn and Pai To Address 2016 Radio Show
August 24, 2016
Amber Bouchard Joins WRFF (Radio 104.5)/Philadelphia As APD
Songs of Hope XII To Honor Pharrell with Clive Davis "Legend In Songwriter Award"
Benztown Named to Inc. 5000 for 4th Consecutive Year
August 24, 2016
Matt Bosso Named APD/MD At WODS/Boston
Sterling Simms Named UMPG Director of Creative
MIW Radio Group Names Beth Neuhoff The 2016 MIW Trailblazer
In Brief - August 23, 2016
August 22, 2016
Nielsen Audio Finds Los Angeles Metro Irregularities
iHeartMedia Salisbury-Ocean City, MD Names Dave Hovel SVP/Programming
Images from the 2016 iHeartMedia Music Summit
'Wake Up Call' Radio Host Welcomes Baby Boy
Music News
Beyoncé Dominates 2016 MTV VMAs
Quick Hits: Justin Bieber & The Weeknd, Drake & Kanye West, Jimmy Eat World
Frank Ocean Debuts Atop Billboard 200 with Blonde
Quick Hits: Drake, Usher, Florence + the Machine, Jon Bon Jovi
Ariana Grande & Nicki Minaj to Perform at MTV VMAs
Quick Hits: Britney Spears, Calvin Harris, Kings Of Leon, Prince, R.E.M, Lorde
Pandora Partners With Questlove
Quick Hits: MTV VMAs / DJ Khaled / Lukas Graham, ASAP Ferg
Quick Hits: Justin Timberlake / Trolls soundtrack, Metallica, Jimmy Eat World, Big Boi & Killer Mike, Empire of the Sun
Second Frank Ocean Release Arrives Over the Weekend
Quick Hits: Billboard 200, Bridge School Benefit, Lou Pearlman, Future, 3 Doors Down, Kings of Leon
Frank Ocean Releases "Visual Album" Endless
Lars Ulrich Talks New Metallica Record
Strange Days Indeed: An Interview with Garbage’s Shirley Manson
Metallica Announce New Album Hardwired...To Self Destruct
FMQB NOW

          Question Of
           The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!