Rep. Towns Claims Problems With PPM, Arbitron Responds
September 23, 2009

Rep. Edolphus Towns (D-NY), Chairman of the U.S. House of Representatives Committee on Oversight and Government Reform, announced yesterday that the Media Ratings Council has found "persistent problems" with Arbitron's Portable People Meter.

Towns launched his own investigation into the PPM earlier this year, as a result of minority broadcasters' well-documented complaints about Arbitron's methodology. Dow Jones reports that according to the House Oversight Committee, the MRC said Arbitron "consistently undercounts minority populations across the country." The MRC claims that in New York City, Arbitron undercounted Hispanic and African American populations "by several percentage points." It also found that Arbitron's sample sizes were "unacceptably low" to accurately measure minority audiences' listening habits.

Arbitron has released a statement in response to Rep. Towns, saying, "Over the last four months, Arbitron has been actively engaged with Chairman Towns and the Oversight Committee Staff. Arbitron has been open and forthcoming, supplying detailed information, answering questions and providing proactive recommendations to address the challenges faced by minority broadcasters. We were aware of the Committee’s contact to the Media Rating Council (MRC) and we are extremely surprised and disappointed at the analysis and erroneous conclusions reached by the Oversight Committee Staff and communicated in their press statement."

"We respect and support Chairman Towns’ commitment to the health of minority broadcasters and believe that our collaboration with his staff, the MRC, as well as a number of initiatives that we have underway, will help address that challenge."

"We look forward to a fact-based dialogue as we clarify some of the erroneous conclusions reached in this current analysis, and will continue to work to resolve these issues."

"Arbitron is a leader in audience measurement and continues to stand firm in our commitment to delivering the top quality data that our customers can use with confidence in their transactions."

The PPM Coalition has also released a statement in response to the House Committee's findings, saying the report "demonstrates the seriousness of the PPM system’s flaws."

"As the Committee indicated in its statement, a review of MRC data shows that the PPM system suffers from "persistent problems" in minority sampling; the system has 'unacceptably low' audience participation in the sample; and Arbitron has made 'insufficient efforts to use bi-lingual interviews to recruit Spanish dominant Hispanic sample participants'."

"These findings echo concerns raised by the PPM Coalition for more than a year in our efforts to encourage Arbitron to address these serious systemic flaws. It is our hope that today's Committee statement will serve as a wake-up call to Arbitron. They can no longer afford to ignore these problems -- they have a responsibility to their customers, the industry, and above all the radio listening public to address these serious issues."




 
Breaking News
Sharon Dastur Named SVP/Programming Integration At iHeartMedia
Mark Medina Named Program Director At Z100/New York
Denon Electronics, iHeartMedia Announce Partnership
Deezer Appoints Hans-Holger Albrecht CEO
TuneCore Acquires DropKloud And Its Founders
SoundHound Reveals Top Songs, Artists, Albums Of 2014
In Brief - December 18, 2014
December 17, 2014
iHeartMedia Names Don Parker VP/Programming, For San Francisco And Sacramento
Senate Approves Michael O'Rielly For Five-Year FCC Term
Nielsen Report: A Focus On The Public Radio Listener
iHeartRadio Jingle Ball 2014 To Air On The CW Network
In Brief - December 17, 2014
December 16, 2014
Beasley Names Rafe D'Amico VP/Strategic Partnerships
NRG Media Taps Shane Sparks Market Manager, Northwoods, WI Cluster
Shazam Upgrades Windows Phone App
KLUC’s 16th Annual Chet Buchanan & The Morning Zoo Toy Drive Breaks Records
Rdio Brings Personalized Internet Radio, On-Demand Music Subscription To Windows Phone 8.1
In Brief - December 16, 2014
December 15, 2014
CBS Radio, Carson Daly Agree To Multi-Year Contract Extension
JVC Media Closes On Purchase Of WHKQ/Orlando
Bruce Gilbert Named SVP/Sports For Cumulus And Westwood One
Don Martin Rises To SVP/Sports Programming For Premiere Networks
Columbia Promotes Bryan Younce To SVP/Video, Content Production
In Brief - December 15, 2014
December 12, 2014
Jayde Donovan Joins WPLJ As Morning Co-Host
The Week In Review: 12/8-12/12
Music News
J. Cole Earns Third Chart-Topper
Quick Hits: Dick Clark's New Year's Rockin' Eve, Joan Jett & The Who, Metallica, Van Morrison, Grammy Special Merit Awards
Green Day, Joan Jett Make The List For Rock Hall
Quick Hits: Madonna, Michael Jackson, The Voice
Quick Hits: Imagine Dragons, Iggy Azalea & Britney Spears, Mad Season, David Byrne / Talking Heads tribute concert
Iggy Azalea Maps Out Arena Tour
Quick Hits: Ne-Yo, Selena Gomez, Gwen Stefani & Pharrell Williams, Stevie Wonder, Everclear, Alex & Sierra, Modest Mouse
Taylor Swift Spends Another Week At #1
The Week In Review: 12/8-12/12
Quick Hits: Epicenter Festival, Beyoncé, Dr. Dre, American Music Priz
Quick Hits: Coldplay, New Year's Rockin' Eve, Golden Globe Song nominees, Judas Priest
Quick Hits: BET Honors, Modest Mouse, Rush
U2 Extends iNNOCENCE + eXPERIENCE Tour
Quick Hits: Kid Ink, Seether & Rise Above Fest, TV On the Radio, Bob Dylan
Beyoncé, Sam Smith & Pharrell Nab Six Grammy Nods
FMQB NOW

Jon Zellner
SVPP, iHeartMedia

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!