TOC
July 18, 2014
eQB COVER STORY

Farshad Family, SVP, Local Media Product Leadership, Nielsen Audio


In the fall of 2013, Nielsen officially acquired radio ratings giant Arbitron, merging it into the company and rebranding it as the newly-formed Nielsen Audio division. With the former Arbitron services now integrated into Nielsen, SVP of Local Media Product Leadership Farshad Family spoke with FMQB to discuss the state of the company. Family has risen through the ranks at Nielsen, and now leads product strategy for its local media business in the U.S., including local audio and TV audience measurement. In this week’s eQB Cover Story, Family talks about the integration of audio measurement into Nielsen’s existing services, as well as the measuring of listenership for digital audio and streaming services, along with the future of PPM and diary markets, and more.[more]

PROGRAMMING TO WIN
An Editorial Piece

In this week's Programming To Win column, Robby Bridges notes that the reports of radio's demise have been greatly exaggerated for decades now. Looking back through the years, Bridges points out that the medium has had a number of competitors for Americans' eyes and ears, and still remains strong.[more]

QUESTION OF THE WEEK





 




What new apps have you downloaded lately do you find really useful? [more]
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Beyonce, Lee Leipsner, Tim "Romeo" Herbster, Tracy Bratten Herbster, Colleen Shea, Tony Molaee, Anthony Halwagy,
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THIS WEEK IN FMQB HISTORY








Paul “Cubby” Bryant, Charlie Walk, Mike Morgan,
Mike Preston, Chris Lopes, Mike Danger
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FMQB NOW

Farshad Family, SVP
Local Media Product Leadership
Nielsen Audio

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