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Stats… Stats… Stats…
The top of the Most Added list finds My Morning Jacket’s The Waterfall on top, with 13 stations making the add. There’s a three-way tie for the next slot between Calexico, Jackie Greene and Jason Isbell, each with 10 adds. Finally, nine commitments each is enough to tie Death Cab For Cutie and Beirut for the last slot.
            With the July 4 weekend looming, the list is light, but check out The Arcs’ “Outta My Mind.” The full list of impacting records is always found on the Available For Airplay page of the Triple A format room at FMQB.com.

Boulder: Lineup Addition, Schedule Now Online
The FMQB Triple A Conference, August 5-8 in Boulder, CO is just a month away and the full schedule has been released and you can view the timing for all the festivities at FMQB.com. Meantime, we have added newcomer Clara-Nova to a lineup that includes Alex Winston, Anderson East, American Authors, Brynn Elliott, Civil Twilight, Elle King, Galactic, George Ezra, GIVERS, Grace Potter, Holly Miranda, HoneyHoney, Houndmouth, Jackie Greene, Jakob Dylan, Kaleo, Kristin Diable, Larkin Poe, Lord Huron, Madisen Ward and the Mama Bear, Marian Hill, Meg Mac, Nathaniel Rateliff & The Night Sweats, Rayland Baxter, ROMANS, San Fermin, Seinabo Sey, Sister Sparrow & The Dirty Birds, Tai Burnett, The Bros. Landreth, The Freddy Jones Band, The Lone Bellow, The Saint Johns, The War On Drugs and Tor Miller. Registration is $429 and you can register at registration.fmqb.com and you can book your room at the St. Julien, which is almost sold out, with the special FMQB rates starting at only $219 by calling (720) 406-9696 and mentioning FMQB.If you can’t get into the St. Julien, try the Best Western Boulder Inn (303-449-3800), Marriott Courtyard (303-440-4700) and Millennium Harvest House (303-443-3850), all which have comparable rates.

Triple A News Bites
In an “elevating” moment during U2’s Chicago performance last Wednesday (6/24), Bono changed some words in “Elevation” to do a shoutout to WXRT and PD Norm Winer (although he called him Norm Weiner). You can see the video of ’XRT’s big U2 moment at http://wxrt.cbslocal.com/2015/06/25/watch-bono-give-xrt-a-shoutout-at-last-nights-u2-concert/... In other ’XRT news, the station is celebrating the Grateful Dead Fare Thee Well shows at Soldier Field over July 4 Weekend with a week of special programming including replays of a 1987 Dead show from the XRT Archives, nightly replays of the Soldier Field shows, ticket giveaways and a FriDay Of The Dead that includes a special edition of the hour-long XRT Homestretch with FMQB’s Jack Barton as guest curator. Barton will also be on hand to host and curate a four-hour Grateful Dead “Pregame” on Saturday, July 4 from 3-7… WFPK/Louisville announced the July Waterfront Wednesday Lineup. On Wednesday, July 29 the series continues with NPR Tiny Desk Contest Winner Fantastic Negrito, Strand of Oaks and American Aquarium. Gates open at 5p.m., with music beginning promptly at 6 p.m ... WRLT/Nashville's Live On the Green serieshas been announced. The shows run August 20, 27, September 3 and Thursday through Saturday, September 10, 11 and 12. Headliners include Ben Folds, Passion Pit, Rodrigo y Gabriela, Cold War Kids and Lord Huron... WFUV/New York paid tribute to retiring host Vin Scelsa after more than 47 years on the air. The event was held on Monday, June 8 at the City Winery, with musicians, colleagues and writers gathering to honor Scelsa... Ellena Osis has been promoted to Senior Director of Radio Promotion at RED Distribution. Osis has been with the company for seven years working with artists Ray LaMontagne, Lucius, The Lone Bellow, Courtney Barnett, Ingrid Michaelson, Andrew Bird and Lord Huron. She will report to Danny Buch, SVP of Radio Promotion, and Scott Burton, VP of Radio Promotion at RED.

Broadcasters Foundation Of America Names Dan Mason Co-Vice Chairman/Treasurer
The Broadcasters Foundation of America has elected Dan Mason as Co-Vice Chairman/Treasurer of its Board of Directors. The veteran radio industry executive was voted into the position during the recent Board of Directors meeting in New York City.
"Dan is one of the Foundation’s most ardent ambassadors and gives tirelessly of his time," stated Phil Lombardo, Chairman of the Broadcasters Foundation. "The entire Board is grateful that he is taking on these additional responsibilities to advance our charitable mission of helping broadcasters in need.
Dan Mason was most recently President/CEO of CBS Radio, where he oversaw more than 125 stations across 27 markets.  He successfully integrated the original CBS, Group W, Infinity Radio and American Radio Systems. The National Association of Broadcasters Executive Committee honored him as their 2012 National Radio Award winner for his outstanding leadership in the radio industry.

BMG Acquires Verse Music Group
BMG is to take ownership of a brace of significant publishing and recording catalogs following its acquisition of New York independent Verse Music Group, announced today.
Verse, formed in 2010, owns rights to around 40,000 songs and recordings including such catalogues as:
Salsoul Records, the legendary funk and dance label behind the first ever commercial 12“ single (Double Exposure’s ‘10%’) and Loleatta Holloway’s ‘Love Sensation’ (most famously featured in Black Box’s ‘Ride On Time’) together with its Latin offsheet Salsoul Lejendas featuring the 175m-album-selling Camilo Sesto;
• The Bethlehem Music catalog of classic jazz including works by Nina Simone (‘My Baby Just Cares For Me’), Duke Ellington, Mel Torme and John Coltrane;
Golden Records, the first children’s record label in the US with artists ranging from Danny Kaye to Roy Rodgers, Bing Crosby to Johnny Cash;
West End Records, the influential label led by Paradise Garage founder Mel Cheren behind seminal tracks such as Taana Gardner’s ‘Heartbeat’ and the worldwide hit ‘Here Comes The Hotstepper’ by Ini Kamoze;
• Successful catalogs from the likes of long-time Rod Stewart collaborator Kevin Savigar, Grammy Award-winning Franne Golde and the much-sampled Linda Laurie & Camex catalogue.
Verse Music Group was founded by award-winning songwriter/producers Curt Frasca and Sabelle Breer, who have worked with artists including Madonna, Avril Lavigne, Missy Higgins and Celine Dion.
Laurent Hubert, President Creative & Marketing of BMG Chrysalis US, said, “Verse has assembled an extremely varied and wide-ranging catalog which touches many of the most influential moments in popular music history. There are considerable synergies with existing BMG catalogs which make this acquisition particularly exciting.“

Sirius XM Agrees To Pay For Recordings Released Before 1972
The Recording Industry Association of America (RIAA) has announced Sirius XM has agreed to a legal settlement with independent and major record companies for its use of recordings created before 1972.
The satellite radio broadcaster will pay $210 million to plaintiffs ABKCO Music & Records, Capitol Records, Sony Music Entertainment, UMG Recordings, and Warner Music Group. The settlement provides a nationwide resolution for Sirius XM’s use of the plaintiffs’ pre-1972 recordings.
“This is a great step forward for all music creators,” said RIAA Chairman & CEO Cary Sherman. “Music has tremendous value, whether it was made in 1970 or 2015. We hope others take note of this important agreement and follow Sirius XM’s example.”
The lawsuit came in the aftermath of a class action filed by The Turtles' and Flo & Eddie, citing California state misappropriation laws - also known as common law copyrights - to win compensation over the use of sound recordings made before such recordings fell under federal copyright protection. For years, record labels accepted publicity and no royalties from terrestrial radio operators, but changes in how music is consumed have changed the dynamic. The deal provides for a license through the end of 2017, after which Sirius XM will have to negotiate with the record labels going forward.

Report: Six Main Causes of Lost Quarter Hours
In the first of three online webinars that reveal new discoveries on how listeners respond to air talent, the Tracy Johnson Media Group (TJMG) and Strategic Radio Solutions (SRS) have identified and shared the six most common reasons listeners tune out.
The ground-breaking study measured hundreds of pieces of content, featuring air personality breaks tested with tens of thousands of listeners, It measures their moment-by-moment reaction to content. The findings revealed that stations are losing 40% or more of their audience in many breaks-and don't need to!
1. Listener's lack of attention. Tune out happens because real tune in never occurs. When stations fail to earn engagement quickly, listeners perceptually tune out. Personality breaks remain in the background. And that's the first step to physically tuning out.
2. Content that's out of context. They listen very little, and as a result, don't understand nearly as much as we think. They don't understand how to play the contest. They don't remember (or didn't hear) that break setup 20 minutes ago. They don't get the backstory necessary to enjoy the content. And they tune out.
3. Slow pace. Breaks that don't move forward lose attention. Pace has nothing to do with how long or how fast personalities talk, but rather with how well the story moves forward. Resarch clearly shows how and when listeners get bored (it's easily and quickly). And when they get bored, they soon leave.
4. Not enough payoffs. Most talent plans a direction or payoff for each break, but that's not enough. Listeners constantly evaluate entertainment (every 30-40 seconds), making subconscious decisions as to whether it's worth their time and attention. That's why we must provide mini-payoffs to keep them engaged.
5. Confusion. When they're confused, they tune out, and they're easily confused by: too many voices on the air (especially unfamiliar voices), personalities who talk over one another and change in direction or topics.
6. They simply don't care. They're greedy and selfish, actually tuning in to get something. When talent performs in a way that demands listeners come into their world, they can't relate. And when they don't relate, they tune out. Inside references are one of the biggest offenders in this area.
TJMG President/CEO Tracy Johnson comments, "It's not about break length. Our studies clearly show that listeners don't care how long a break lasts, but rather how good it is. The problem is that the bar for maintaining attention is high, and the price of tune-out is great. With so many entertainment options, broadcasters can't assume listeners will find their way back to their station once tune out occurs."
SRS EVP/Partner Hal Rood adds, "Losing quarter hours is often unnecessary. Measuring listener reaction second by second shows us exactly when and why they tune out. When we go for one more punchline or change topics midstream, we see 40 percent or more loss in listener attention very quickly, and I don't know many stations that can afford to lose that much audience in just a couple of minutes."
The webinar: Chapter 1, Content Kryptonite: What Causes Tune Out is now available as a video on demand at www.contentsuperhero.com.


FMQB NOW

Brian Mack, PD
WXXL/Orlando

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