After initially not carrying Howard Stern's channel, Sirius Canada has announced that The King Of All Media will be included as part of the company's 100 channel line-up. Stern's Howard 100 will be active in Canada as of February 6, 2006.
"No one in radio commands more attention than Howard Stern," said Sirius Canada President/CEO Mark Redmond. "He is an industry icon with millions of loyal fans throughout the continent who will follow him anywhere to hear his unique form of entertainment. Sirius Canada is committed to providing an unrivaled radio experience for Canadian subscribers with the most variety and choice available in radio, and Howard's show will make our unique entertainment offering even more exciting."
Stern disappeared from commercial radio in Canada after a CRTC ruling, but a recent study showed his name recognition had been helping the Sirius Canadian brand, even though it wasn't carrying his program. The Howard Stern Show
immediately drew CRTC ire after his first Canadian broadcast in 1997. The program was dropped from CHOM/Montreal after less than a year. CILQ (Q107)/Toronto ended its syndication deal in 2001 with two years remaining on its contract.