MTV Dayparts Hotbutton Videos
February 9, 2004

MTVAs the wake of the Super Bowl halftime show fallout grows wider, the latest victims of its wash are eight hotbutton videos that MTV has removed from daytime rotation. Epic, Jive, Geffen and J Records were among the labels informed by the video outlet that certain videos would be dayparted to overnight programming between the hours of 10pm and 6am. The Los Angeles Times reported that videos from eight artists, including ones by Britney Spears, Maroon 5 and Blink 182, were moved due to their content. 

Sex wasn't the only reason for a video being dayparted.The clip for "Megalomaniac" by Incubus - which shows an Adolf Hitler character with angel's wings flying over a crowd, and a politician ordering police to halt a protest - was also deemed inappropriate for primetime.

"We support the creative community, but we have to take into account what's in the culture right now," an MTV spokesperson told the Times. "It's part of our responsibility as broadcasters."

"It's ironic that this MTV scrutiny comes from an incident where someone bared their chest in public, while for the first time, our singer has his shirt on for an entire video," Incubus guitarist Mike Einziger said in a statement.

MTV has also cancelled the airing of a special on the making of the Super Bowl halftime show.  




 
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