Howard TV, the uncensored In Demand channel featuring content from Howard Stern's Sirius programming, will make its debut this Thursday, March 16. "After [Stern] made the jump from terrestrial to satellite radio, he needed a television home that was as expressive as his new radio home," In Demand's Rob Jacobson told the New York Daily News. "It was a perfect opportunity to not only highlight the benefits of subscription video-on-demand, but also give [Stern] the opportunity to express himself the way he wants to."
Howard TV has an exclusive contract with In Demand through 2009. According to the Daily News, initial estimates say that 250,000 people could sign up for Howard TV, which will charge a $13.99 monthly fee.
Despite the content coming from Sirius, the satcaster will not get a piece of the revenue. Profits will be split between In Demand, cable providers and Stern himself. However, Sirius sees the deal as another way to get the word out about his main satellite gig. "For millions of people who commute to work and want to hear Stern live, there is no substitute for Sirius," Scott Greenstein, Sirius President of Entertainment and Sports told the Daily News. "Howard TV is yet another form of awareness that will drive subscribers to us, which will, in turn, drive our revenue."
The 90-minute TV version of Stern's show will appear on In Demand roughly a day and a half after it takes place on Sirius. New York's Cablevision will also carry the In Demand programming on Stern's home turf. "As Howard's cable company here on Long Island, we're happy to give our customers more of what they want -- Howard, on demand and uncensored," said Cablevision EVP Patricia Gottesman.