"Stern Effect" Not Done Yet
June 6, 2006

The latest satellite radio study from Bridge Ratings suggests a shift in momentum at both the retail and consumer brand awareness level with Sirius and Howard Stern overtaking XM. Just three weeks ago, Bridge reported that XM had survived the "Stern-effect" to regain the lead in the satellite sector, but that proclamation may have been premature, as Bridge now reports: "In recent weeks the number of consumers who mention an XM purchase has slowed while Sirius is on a tear lately."

Bridge projects just over 1 million retail sales of satellite radios since April 1, with 51% (534,994) of them being XM systems. While XM holds a narrow lead in sales for the second quarter, over the last three weeks of May, Bridge projects Sirius claimed 57% of the 350,000 satellite units sold. Overall Q2 trending for sales through the week ending May 29 shows XM (534,994 units) with a narrow lead over Sirius (502,667). Bridge now projects 6.5 million subscribers for Sirius while XM's total subscriber count will land at 8.4 million by year end 2006, which is 100,000 less than what XM recently stated in a subscriber projection adjustment.

Bridge also states "sales as a function of brand also has favored Sirius in recent weeks with Sirius sales over performing its brand awareness." Much of that is likely due to Howard Stern, as in its last report Bridge stated that 31% of Stern's former listeners did not miss Howard's show enough to subscribe. That number decreased to 24% in the last sample. Bridge also now estimates that 1.3 million (10%) of Stern's terrestrial fan base has migrated to Sirius.

In July, Bridge Ratings will release its full second quarter tracking for the satellite sector. The current report was based on interviews conducted at retail outlets in Los Angeles, San Diego, Phoenix, Boston, Detroit, New York and Boston between January 1 and May 29, 2006.

Breaking News
WKTU/New York's KTUphoria 2017 Set To Heat Up Summer
Bender Extends Morning Show Agreement With KBKS/Seattle
KDGE/Dallas Names Leigh Ann Adam As New Morning Drive Host
March 28, 2016
BIA/Kelsey: Digital Revenues for U.S. Radio Continue to Rise
Jeff Lyons Joins Cumulus As Promotions/Marketing Director for Appleton-Oshkosh, WI
March 27, 2017
Dennis Reese Named SVP/Promotion At RCA Nashville
Cumulus Media Brings Hot AC To Savannah, GA Launches WZAT (102.1 The Sound)
In Brief - March 27, 2017
March 24, 2017
Ryan Seacrest Announces KIIS FM's Wango Tango 2017 Lineup
WMGC (105.1 The Bounce)/Detroit Adds “Big Boy” To Mornings
107.1 The BOSS/New Jersey Announce Air Talent Line-Up
March 23, 2017
iHeartRadio Surpasses 100 Million Users
Westwood One Promotes Mark Wildman to EVP/Strategic Partnerships
March 23, 2017
iHeartMedia Oklahoma City Names JJ Ryan PD For KJYO & KXXY
Entercom Names Richard J. Schmaeling EVP & CFO
Doug Gottlieb Joins FOX Sports Radio & FS1
March 21, 2017
Beasley Broadcast Group Reports 4th Quarter and Full Year 2016 Results
Chip Arledge Appointed OM For Cumulus Media Shreveport/Bossier City, LA
KXQQ/Las Vegas Names Natalia Hernandez As New Midday Personality
In Brief - March 21, 2017
March 17, 2017
Cumulus Reports Results for Fourth Quarter and Full Year 2016
Entercom Austin To Move 96.3 FM RnB To 95.9 FM
March 16, 2017
Music News
Eagles & Fleetwood Mac To Headline The Classic
Quick Hits: Rock & Roll Hall Of Fame, Harry Styles, Lana Del Ray
Drake's More Life Sets Billboard 200 Streaming Record
Quick Hits: Halsey, Snoop Dogg / 2Pac, Pitbull / Wrestlemania, Paul McCartney, Phoenix, Matchbox Twenty & Counting Crows
Quick Hits: Kendrick Lamar, Iggy Azalea, Vans Warper Tour
Quick Hits: Gorillaz, Kaaboo Festival, March Madness
Chance the Rapper, The Killers, Muse & Arcade Fire Headlining Lollapalooza
QuickHits: Ed Sheeran, Chuck Berry, The Decemberists
QuickHits: NIN, Missy Elliot, Frank Ocean, Pitbull, Enrique Iglesias, Sublime
Rock Pioneer Chuck Berry Passes Away
The Entertainment World Remembers Chuck Berry
Ed Sheeran Spends Second Week Atop Billboard 200
QuickHits: Drake, James Blunt, Spoon, Bob Dylan
Quick Hits: Coldplay. BET Experience, Weezer
Quick Hits: The Chainsmokers, Pitbull, Ohana Music Festival, Arroyo Seco Weekend, Feist

Sam Milkman, EVP
Coleman Insights

Search FMQB.com
FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!