As Viacom, Entercom, Radio One, Citadel and other broadcasters challenge the FCC over indecency, at least one company is applauding the crackdown. "You are seeing a reaction by the FCC that is long overdue," Cumulus Media CEO Lew Dickey told the Atlanta Business Chronicle. "The decency standard has been overlooked a long time."

While Cumulus is second only to Clear Channel in number of stations owned, its forte has never been pushing the boundaries of what is acceptable -- like Clear Channel once did. The FCC has never fined or investigated Cumulus for indecency. The Bob & Tom Show is about as edgy as it gets.  

"We don't think that kind of programming has any place in our company," Dickey continued. "We don't need that kind of programming to generate ratings.'"

As a member of the NAB Board of Directors, Dickey is anxious to not only help write a voluntary code of conduct but to work with the FCC on it. "It's easier to hold people accountable if you have guidelines," he told the Business Chronicle. "It can't be ambiguous."