Paying The Price For Dumping Bubba and Howard
April 29, 2004

In the March 19 issue of our weekly magazine, FMQB examined the ratings implications for the 10 Clear Channel stations that had suddenly been stripped of their morning shows over indecency concerns. (The list has since grown to 11). "Based on the sizable ratings [Howard Stern and Bubba The Love Sponge] were pulling, the impact is likely to be profound," we wrote. 

Winter Arbitron numbers released this week begin to show the damage. With Bubba absent for the last month of the Winter survey, WXTB/Tampa fell from 9th to 12th total week 12+ (4.1-3.2). 'XTB's 12+ morning drive sank from second (8.2) in the Fall to fourth (5.7) in the Winter. Extrapolated monthlies paint a clearer picture. Bubba was good for first 12+ (10.3) in February; without him 'XTB finished 14th in mornings in March (2.7)  The losses were more severe in 18-34: 22.9 (No. 1) in mornings with Bubba, 6.1 (No. 6) without. 

The Tampa ratings beneficiaries were Infinity Modern Rock WSUN (up 2.6-3.6 12+ total week) and Clear Channel Classic Rock sister WTBT, which climbed 2.2-2.7.  While 'XTB still leads 'SUN in total week 18-34, 'TBT has pulled ahead of 'XTB in 25-54. 

Like San Diego, the loss of Howard Stern in Pittsburgh and Miami wasn't pretty. In morning drive 12+, WXDX slid from a third place 6.4 in the fall to a 9th place 3.6 in the Winter. Total week, The X is down 4.8-3.5.  In Miami, WBGG's 12+ morning share sank 4.3-2.7 while total week went 2.4-2.0.

The Winter survey covers January 8 - March 31.  Clear Channel fired Bubba The Love Sponge on February 24 and turfed Howard Stern on February 25.



Breaking News
UMG Revenue Hits $5.57 Billion in 2016
BMI Withdraws Interim Fee Petition to RMLC
Talia Schlanger Named World Café Host
The Kane Show & Ocean Park Standoff Share "Good News"
Tim "Minnesota Fattz" Snell Named SVP of Programming for iHeartMedia-Augusta
February 23, 2017
iHeartMedia Revenue Up in Q4, Full-Year 2016
Study: Actual Ratings Panelists - We Want Personalities And Fun!
iHeartMedia Tampa Names Pete Norden SVP/Sales
The Syndicate Promotes from Within to Strengthen Marketing, Radio & Finance Departments
2017 NAB Crystal Radio Awards Finalists Announced
February 22, 2017
Entercom Reports Fourth Quarter and Annual Results
Study: “Local” Is Not Radio's Best Defense Against Pureplays
Ashley Z Takes On Nights At Q100/Atlanta Nights
Benztown Releases Third Annual Benztown 50 List of Top Voiceover Professionals in Radio
February 21, 2017
Study: Just Over Half Of At Work Listening Goes To Radio
iHeartMedia Names Blaine Jackson PD At WLUB/Augusta
CMG Atlanta Radio Names Jaleigh Long Director of Sales
In Brief - February 21, 2017
February 20, 2017
Study: Radio Dominates In Connected Cars
February 17, 2017
Study: Women to Radio: I Love You, But….
iHeartMedia Fort Myers Adds New Nighttime On-Air Hosts Lulu & Lala On Y100.1
Entercom Los Angeles Extends KSWD's "Uncle Joe'Benson
February 16, 2017
Study: Who Do Women Love Most – Radio or Pandora?
Prince Streaming Activity Explodes
Music News
Beyoncé Drops Out of Coachella Lineup
Quick Hits: John Mayer, Lorde, Eminem, Gucci Mane, Lionel Richie & Mariah Carey
Bruno Mars to Receive 2017 iHeartRadio Innovator Award
David Bowie Honored at Brit Awards
Katy Perry Talks New Album Rollout
Quick Hits: Ed Sheeran, Future, Songwriters Hall Of Fame, Chris Brown, Young The Giant
Fifty Shades Darker Soundtrack Debuts Atop Billboard 200
James Brown's Drummer Clyde Stubblefield Dies
Quick Hits: Katy Perry, Ottawa Bluesfest Lineup
Quick Hits: The Roots Picnic, Ringo Starr & Paul McCartney, Lana Del Rey
Republic Records, ZXL Music & The Grimmie Family To Release New Christine Grimmie Music
Linkin Park Announce New Album, Release Single "Heavy"
Migos Joins With Motown & Capitol Records
Quick Hits: Beyonce, Adele, Metallica, Michael Jackson, OneRepublic
Katy Perry, Ed Sheeran, The Chainsmokers, Shawn Mendes, Noah Cyrus, Bruno Mars Set To Perform At The 2017 iHeartRadio Music Awards

Question Of
The Week

FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!