Paying The Price For Dumping Bubba and Howard
April 29, 2004

In the March 19 issue of our weekly magazine, FMQB examined the ratings implications for the 10 Clear Channel stations that had suddenly been stripped of their morning shows over indecency concerns. (The list has since grown to 11). "Based on the sizable ratings [Howard Stern and Bubba The Love Sponge] were pulling, the impact is likely to be profound," we wrote. 

Winter Arbitron numbers released this week begin to show the damage. With Bubba absent for the last month of the Winter survey, WXTB/Tampa fell from 9th to 12th total week 12+ (4.1-3.2). 'XTB's 12+ morning drive sank from second (8.2) in the Fall to fourth (5.7) in the Winter. Extrapolated monthlies paint a clearer picture. Bubba was good for first 12+ (10.3) in February; without him 'XTB finished 14th in mornings in March (2.7)  The losses were more severe in 18-34: 22.9 (No. 1) in mornings with Bubba, 6.1 (No. 6) without. 

The Tampa ratings beneficiaries were Infinity Modern Rock WSUN (up 2.6-3.6 12+ total week) and Clear Channel Classic Rock sister WTBT, which climbed 2.2-2.7.  While 'XTB still leads 'SUN in total week 18-34, 'TBT has pulled ahead of 'XTB in 25-54. 

Like San Diego, the loss of Howard Stern in Pittsburgh and Miami wasn't pretty. In morning drive 12+, WXDX slid from a third place 6.4 in the fall to a 9th place 3.6 in the Winter. Total week, The X is down 4.8-3.5.  In Miami, WBGG's 12+ morning share sank 4.3-2.7 while total week went 2.4-2.0.

The Winter survey covers January 8 - March 31.  Clear Channel fired Bubba The Love Sponge on February 24 and turfed Howard Stern on February 25.



Breaking News
Beasley Media Group Unveils New Format Captains
iHeartMedia Austin Debuts New Spanish Top 40 Station TU 103.1
CBS Radio Officially Names John Farneda MD At WXRT/Chicago
In Brief - May 23, 2017
May 22, 2017
CBS Corporation Extends Chairman/President/CEO Les Moonves
KDMX (102.9 NOW)/Dallas Adds Kannon In Afternoon Drive
Entercom-Charlotte Signs Contract Extension with Matt & Ramona Show
May 19, 2017
Cumulus Media Oxnard/Ventura Names Matthew "Doughboy" Florence PD For KVYB
Westwood One Presents Backstage at the BBMAs
May 18, 2017
iHeartMedia St. Louis Names Maurice DeVoe PD For KMJM (100.3 The Beat)
May 17, 2017
Atlantic Records Promotes Dionnee Harper & Marsha St. Hubert To SVPs of Urban Marketing
Entercom San Diego & Portland Form Partnership With Pearl Jam's Vitalogy Foundation
Vevo Announces New Hires On Original Content Team
May 16, 2017
Universal Music Group & Tencent Music Entertainment Group Enter Stategic Agreement
B96/Chicago To Host Niall Horan, Stream Live Performance
May 15, 2017
Cumulus Reports First Quarter Results
National Radio Hall of Fame Announces 2017 Nominees
Heidi Raphael Named VP/Corporate Communications for Beasley Media Group
Beasley Media Group & jacapps To Debut Customized WRIF iPhone Stickers
May 12, 2017
Cumulus Media Promotes Troy Hanson To VP/Operations For Chicago Station Group
May 11, 2017
iHeartMedia New Orleans Names Steve McNair Market President
Music News
22 Dead in Explosion at Manchester Ariana Grande Concert
Quick Hits: Iggy Azalea, Newport Folk Festival
It's a Sign of the Times: Harry Styles Debuts at #1
Drake Dominates Billboard Music Awards
Chris Cornell's Wife Issues Statement on His Death
Rocker Chris Cornell Dead at 52
The Entertainment World Remembers Chris Cornell
FMQB Photo Pass: Metallica
Katy Perry Announced as First Judge for American Idol Reboot
Katy Perry Announces New Album Witness, North American Tour
Rapper Logic Debuts Atop Billboard 200
Quick Hits: Beyonce, Kendrick Lamar, Paramore
Jay Z Inks $200 Million Deal with Live Nation
iHeartRadio Streaming Exclusive Harry Styles Station
Jay Z, Chili Peppers & Gorillaz Headlining New York's Meadows Music and Arts Festival

Nicki Farag,
SVP of Promotion,
Def Jam Recordings

FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!