Island Def Jam Music Group has named Adam Lowenberg SVP of Marketing for the label. In his new position, he will overall all marketing for the IDJMG and oversee all Island product managers, coordinating the marketing of key releases for the label.
"We are excited for Adam to begin his new role at IDJ" said IDJMG President/COO Steve Bartels. "We are looking forward to his marketing expertise, energy and dedication to the great music and artists we are set to launch".
"It is so exciting to be a part of the Island Def Jam Family and to have the opportunity to work along side LA Reid and Steve Bartels again", said Lowenberg. "I look forward to contributing to the continued success of IDJ."
Lowenberg joins IDJMG from Virgin Records, where he had been SVP of Marketing.