Clear Channel To Support 9/11 Day Of Service And Remembrance
August 16, 2012
Clear Channel Communities, the community engagement division of Clear Channel, and MyGoodDeed, the 9/11 nonprofit which annually organizes the federally-recognized 9/11 Day of Service and Remembrance, announced today that they will team up to inspire millions of Americans to again observe the anniversary of 9/11 in service to people and communities in need with millions of dollars in donated media. Clear Channel's nationwide commitment, the largest single media contribution by any 9/11 Day Partner, includes radio air time, digital billboard placement and employee engagement.
Clear Channel Spectacolor helped kick off this year’s campaign entitled "I Will," which calls on listeners to perform good deeds and charitable acts to honor 9/11 victims, survivors and those who responded to the attacks. This morning, Clear Channel Outdoor digital screens in Times Square displayed images of military veterans, first responders, 9/11 family members, supporters and members of the general public as they took turns standing on a 30-foot "I Will" sculpture and declaring what good deeds they will perform this year (their "I Will" pledges) in observance of 9/11. ElvisDuran was also on site in New York City to help launch the national initiative.
Beginning on August 20, and running through September 11, Clear Channel will air tens of thousands of on-air public service messages across its 850 radio stations nationwide and through the iHeartRadio digital radio platform. People can choose to volunteer, donate to charities of their choice, or simply dedicate time on 9/11, or another day, doing something good for others. Additionally, the "I Will" campaign will appear on a series of Clear Channel Outdoor Americas digital billboards across the U.S. from now through September 11, and will highlight the diversity of tributes.
In addition to its public awareness campaign, Clear Channel employees and on-air personalities in New York, Washington, D.C., Dallas and Chicago will join MyGoodDeed and military veterans on 9/11 to execute high-impact volunteer service projects that will help support military veterans in need as well as disadvantaged families.
"The overall level of participation surrounding the 10th anniversary of 9/11 was astounding, and we hope to build on last year’s success," said Jessica King, Director of Community Engagement for Clear Channel. "Clear Channel’s efforts are intended to remind people across the U.S. that they can pay tribute to those impacted by 9/11 by engaging in simple positive acts."
"Clear Channel is an exceptional corporate citizen," said Jay S. Winuk, Co-Founder/EVP of MyGoodDeed. "The company continues to be a terrific partner to and supporter of 9/11 Day, and helps the initiative in a way that few others can by effectively reaching millions of people with our messages of service and remembrance each year. We are truly grateful for Clear Channel’s support."
To donate $5 to the nonprofit 9/11 Day Observance, text DEED to 85944, or visit 911day.org for more information.