Digital advertising executive Mort Greenberg joins Katz Media Group as President of Katz 360, the digital sales arm of the company dedicated to growing online and mobile business, effective October 1. Greenberg joins Katz 360 from Nokia and brings more than 15 years of industry knowledge including print, television, radio, mobile, online, search, video and social advertising experience.
In his new role, Greenberg will oversee the monetization of Katz 360’s affiliates, which reaches 89 million monthly unique users (ComScore), via online, mobile and other digital content platforms, and will focus on providing the best interactive content available to its consumers. He will also continue to develop the company’s location ad products, which will enable advertisers to target local content to their target consumers across the digital space.
"Mort will be instrumental in helping to bring our affiliates and advertisers what they have been asking for – innovative and unique products, location based digital advertisements and the best possible digital monetization," said Kevin Dorsey, President of Clear Channel National Media Groups. "His industry knowledge will be crucial in creating user friendly and effective ad products by utilizing a blend of audience, behavioral, context and location data. Bringing him onboard further emphasizes Katz 360’s dedication to maintaining an industry-leading digital advertising product."