It was a year ago that Leo Baldwin arrived in Indianapolis to oversee programming at two key Radio One stations, WNOU (RadioNOW 100.9) and WHHH (Hot 96.3). Baldwin brings both programming experience and a fresh perspective that have both stations sounding better than ever. He understands the wants and needs of the Indy radio audience. Now with the right team in place, the stations are sure to remain as the market's leading choice when it comes to music and entertainment!
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PROGRAMMING TO WIN
Listener Fidelity: Earning It. Keeping It Richard Harker tackles the concept of “listener fidelity” in this week’s Programming To Win column. Harker discusses the ways that a listener’s loyalty can reward your station in the ratings, at least in the diary markets. When it comes to PPM, he says listener fidelity can be a whole different ballgame.
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QUESTION OF THE WEEK
If you could dress up as any recording artist or Hollywood celebrity for Halloween, who would it be and why?
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HOT SHOTS
Kevin Weatherly, Michelle Boros, Ellie Goulding, Chris Moradi, Booker, John Michael, McCabe, Skrillex, Mark Adams,
Marina And The Diamonds, John Boulos,
Nadia Canales,
Rich Davis, Ed Sheeran, Terrie Carr,
Ann and Nancy Wilson.[more]
THIS WEEK IN FMQB HISTORY
Kevin Weatherly, Tom Poleman, Paul “Cubby” Bryant,
J.J Rice, Fisher, Mike Danger[more]