Rihanna Reveals Surreal "Diamonds" Video
November 9, 2012

Rihanna's video for her latest single, "Diamonds," has premiered across MTV and Vevo. The video is full of surreal images, such as the singer roaming the desert with two wild horses and Rihanna surviving in a post-apocalyptic world where people around her go up in flames. The singer explains that the Anthony Mandler-directed video is more about emotion than any tangible storyline.

"With every song it's a different story, so the visuals are very specific to that story and that world. With 'Diamonds,' it was just a series of vignettes that we put together to help get the emotion across throughout the song 'cause the song changes and it builds, and there's no real way that you could do that," she told MTV News. "You just want people to feel that and I wanted little cutaways of interactions that would give you the right emotion."

Rihanna added the the lead single from her next album, Unapologetic, also gives fans an idea of what they may hear when the album drops on
November 19. "It was the right powerful record," she said. "It was hopeful. It was also different from what people are used to hearing from me. It was a song that meant something, and that's the whole theme throughout the album."

In a Facebook chat on Thursday night, Rihanna also pledged her support for Hurricane Sandy relief. Her album listening party at Jay-Z's 40/40 Club tonight will now serve to benefit the New York Daily News Hurricane Relief Fund, plus she will make a $100,000 donation to the Food Bank for New York.

Check out the video for "Diamonds" below:

Music News
Adele's 25 Smashes Sales Record
Quick Hits: Charlie Puth, Coldplay, Jack Ü
Bieber, One Direction Lead Billboard 200 Shakeup
One Direction, The Weeknd Win Multiple AMAs
Rihanna Announces Anti World Tour, Teases New Album
Foo Fighters Release Free EP
Quick Hits: Coldplay, U2, The Cure, Wilco
Chris Martin Talks Influences On New Coldplay Record
Quick Hits: Foo Fighters, Justin Bieber & One Direction, American Music Awards, Paris attacks, Tori Kelly
Adele's 25 Won't Be On Streaming Services
Quick Hits: Kelly Clarkson, Missy Elliott, Jimmy Eat World, Freddie Mercury, Bonnaroo
Zayn Malik Opens Up About One Direction Exit
Quick Hits: Firefly Music Festival, Eagles of Death Metal, Grammy Hall of Fame
Adele Unleashes Video For "When We Were Young"
Quick Hits: Tom Petty, Bruce Springsteen, Tool, Hangout Music Festival, Oasis
Breaking News
FCC Fines Drawing Scrutiny In Congress
In Brief - November 24, 2015
November 23, 2015
Bill Hess Named OM At Cumulus-Washington, D.C.
In Brief - November 23, 2015
November 20, 2015
Adams Radio Group Of Delmarva Names Jay Gleason Operations Manager
iHeartRadio Presents Adele¹s Album Premiere Live from Joe¹s Pub 
Radio Mercury Awards Announces Advisory Council
November 19, 2015
Westwood One: The State of American Podcasting
Nielsen: Connecting With Political Millennials Through Music
Jacobs Media Webinar: 10 Mega Trends That Impact Radio
November 18, 2015
Republic Records Promotes Ben Adelson To SVP/A&R
Y100’s TC Wins Dancing with the Savannah Stars
Greater Media's Magic 106.7 To Become Boston's Christmas Station
November 17, 2015
Alissa Pollack To Be Honored At T.J. Martell Foundation’s 16th Annual New York Family Day
Cash Money Records Announces Annual Turkey Giveaways in Miami & New Orleans
Amanda "AJ" Malone Joins iHeartMedia/Indianapolis
Jacobs Media Blogs Radio’s Days as a Primary Traffic Source May Be Numbered
November 16, 2015
Pandora to Acquire Key Assets from Rdio
Apple To Close Beats Music
Entercom Adds Ashley O. To Mornings On WSFS/Miami
In Brief - November 16, 2015
November 13, 2015
Pierre Bouvard: "Pandora’s CFO Is Wrong, Radio Listening Remains Remarkably Stable"

Manny Simon
VP/Adult Formats,
Republic Records

Search FMQB.com
FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!