Kassof Study: P1 Listeners Comfortable With Their Favorite Stations
November 15, 2012

The latest data from Mark Kassof & Co.'s study of P1 listeners finds that beyond specific programming elements, the vast majority of listeners attribute a slew of human attributes to the station they listen to most. More than three-fourths of listeners think the words "comfortable," "friendly" and "informed" describe their P1 station. These words rank at the top of 40 different words or phrases tested. Even at the bottom, around one-fourth think the words "sarcastic," "rebellious," "aggressive" and "controversial" describe their P1 station.

There are important differences among different formats’ P1s, however. For example, compared to other listeners, Christian stations’ P1s find them most comfortable and friendly; News/Talk stations’ P1s find them least comfortable and friendly but most aggressive and controversial; Urban stations’ P1s find them most outgoing, cool, exciting, outspoken, trendy and hip. Analysis of every major format can be found at kassof.com.

Kassof says, "The most successful stations have a ‘station personality’ that goes beyond the basics of their programming. Understanding and shaping that ‘stationality’ becomes more crucial as radio is more challenged by new media."

These research findings are based on 732 online surveys of 18-64 year olds in the U.S. who name a specific station they "spend the most time listening to." They were asked whether each of 40 words or phrases “describes” or “does not describe” that station. Stations' formats were categorized based on their IDs and markets. The survey was conducted October 1-4, 2012.




 
Breaking News
Greater Media-Detroit Launches 105.1 The Bounce
Reports: Apple Courting Tidal, Blocking Spotify
Judge Will Not Extend Protective Order Against Kane
Cumulus-Toledo Rebrands Hot AC WWWM (Channel 105.5) to Q105.5
Cumulus Media Launches Columbia’s Classic Hits 98.5 WOMG
June 30, 2016
Mike V. Named APD At KFM-BFM/San Diego
Hot 97 New York Brings Hot Summer Mix Weekends Back Through Labor Day
June 29, 2016
iHeartMedia Names Tony Banks Director of Talent Development for Central Division
Elvis Duran To Receive Star On The Hollywood Walk Of Fame
WMGC/Detroit Pulls The Plug On Sports Talk
In Brief - June 29, 2016
June 28, 2016
jâcapps Cracks The Connected Car Code For Radio
ABC Radio, SLS Las Vegas & Skyview Networks Announce Strategic Sales & Radio Programming Relationship
WLTW/New York Celebrates Broadway This Summer At 106.7 LITE FM’s Broadway in Bryant Park 2016
CBS Radio Grabs Its Share of Gracie Awards
WXPN/Philadelphia Reaches A Milestone 30,000 Members
June 27, 2016
iHeartMedia-Columbia Names Jonathan Reed Program Director At WNOK
Hilary Returns to 91X/San Diego
Greater Media Restructuring Leads to Layoffs
June 24, 2016
European Music Industry Reacts to "Brexit"
iHeartMedia-Nashville Names Morgan Huelsman Digital PD
In Brief - June 24, 2016
June 23, 2016
Republic Records Names Dan Cohen As VP/Marketing
WMMR/Philadelphia's 11th Annual I Bleed For Preston & Steve Blood Drive Hailed A Big Success
Music News
Rihanna Releases Video For Star Trek Song "Sledgehammer"
Quick Hits: Bastille, Pearl Jam / Third Man Records
Quick Hits: Weezer, Aerosmith, Lil Wayne, Wolfmother, Rob Wasserman
Does It Inspire You?
Quick Hits: Scotty Moore, Rihanna, Democratic National Convention, Hollywood Walk of Fame
Jennifer Hudson Signs With Epic Records
Quick Hits: Pink Floyd, Riot Fest
BET Awards Honor Prince, Get Political
Drake Still at #1, Chili Peppers Debut at #2
Kelly Clarkson Signs Worldwide Deal With Atlantic Records
Quick Hits: Bernie Worrell, Rihanna, Aerosmith, Kennedy Center Honors, Ralph Stanley
Led Zeppelin Wins Copyright Trial
Quick Hits: Kanye West, The BET Awards
Kanye West, The Weeknd + more to play The Meadows Music and Arts Festival
Quick Hits: Music Midtown festival, Drake, Chance the Rapper. Outta This World concert, Maynard James Keenan
FMQB NOW

          Question Of
           The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!