Arbitron: Increased NY Radio Usage During Sandy
November 19, 2012

Arbitron has released new PPM data for the New York market during the week of Super Storm Sandy, finding increased radio listening during the devastating weather event. As the storm hit the coast during the evening of Monday, October 29, compared to the week prior, the average number of people using radio in any quarter hour from 7PM to Midnight increased 70 percent.

In the coastal areas within the New York market, radio listening increased by even higher percentages. Nassau-Suffolk saw a 245 percent increase in listening that night, with Middlesex-Somerset-Union up 195 percent. Stamford/Norfolk radio listening was up by an incredible 367 percent, while Monmouth, NJ saw a 247 percent increase. On Staten Island, radio listening grew by 42 percent on October 29.

Arbitron notes that "When the lights went out, when TV and desktop PCs were no longer available, many New York area residents turned on their battery powered radios. Many radio stations along the path of the storm, regardless of their regular format, revamped their programming to provide their listeners with weather updates, news and emergency information."

In the wake of the storm, radio remained an information lifeline to the residents of New York, particularly in the coastal areas of the market. Average radio listening on Tuesday, October 30 in New York was 1,525,500 persons in any given quarter hour between 6am and Midnight, up eight percent from 1,406,700 persons 6+ the week before.

The average audience in the NY coastal communities (Monmouth, Fairfield SN, Nassau-Suffolk, Staten Island and Middlesex) totaled 670,200 on the Tuesday (6a-Mid) following landfall (10/30) which is 38 percent higher than the average of all Tuesdays year to date.

The average in the NY coastal communities (Monmouth, Fairfield SN, Nassau-Suffolk, Staten Island and Middlesex) totaled 651,200 on the Wednesday (6a-Mid) following landfall (10/31) which is 35 percent higher than the average of all Wednesdays year to date.




 
Breaking News
iHeartMedia Introduces On Demand Services iHeartRadio Plus & iHeartRadio All Access
2016 NAB Marconi Radio Award Winners Announced
September 22, 2016
Ray Nelson Joins Cumulus As VP/Market Manager, Huntsville, AL
Britney Spears Headlines An All-Star Lineup For B96/Chicago's Jingle Bash
Concord Music Group Appoints Tom "Grover" Biery SVP/Digital Marketing, Strategy and D2C
B98.5 & Melissa Carter Celebrate Atlanta Pride 2016
September 21, 2016
iHeartMedia Honolulu Unveils On-Air Lineup For 93.9 The Beat
Cumulus Brings "Zazza Mornings with Cheree" To WZNS/Fort Walton Beach & WABD/Mobile
New ASCAP Digital Team To Transform Services For Members, Licensees
In Brief - September 21, 2016
September 20, 2016
Report: Pandora Tops Rapidly Changing US Music Streaming Market
2016 iHeartRadio Music Festival Superstar Presenters and Attendees Revealed
CBS Radio Renews Content and Distribution Agreement with Westwood One
WODS/Boston Presents 103.3 AMP Radio's Electric Bounce House
September 19, 2016
NuVoodoo Ratings Study: Radio Station Contests Have A Problem
Big Boy Annouces Real 92.3/Los Angeles' "The Real Show"
NAB: FM Chip in Smartphones Data For North America
September 16, 2016
Pandora and Warner Music Group Announce Direct Licensing Agreement
Throwbacks Come To Peoria On WNGY (G102.3)
Nielsen Appoints Haley Jones Director Of Radio
September 15, 2016
Pandora Rolls Out Pandora Plus
Myrtle Beach’s Star 92.1 Becomes Energy 92.1
iHeartMedia Denver names Ryan Cline SVP/Sales & Michael Souza SVP/Strategic Partnerships
Nielsen To Deliver All-Electronic Measurement To Local TV Markets in 2017
Music News
Metallica to Perform on The Howard Stern Show
The Weeknd Releases New Single with Daft Punk
FMQB Photo Pass: AC/DC
Beyoncé to Headline Charity Tidal X Concert
Quick Hits: The Weeknd, Metallica, Lady Gaga, Chance the Rapper & Kanye West, Tori Amos
Quick Hits: Prince, Mariah Carey, AC/DC
Five New Debuts in Billboard 200's Top Ten
Quick Hits: RHCP, Lady Gaga, Bon Jovi, Green Day
Quick Hits: Prince tribute concert, Coldplay, Billie Joe Armstrong
Lady Gaga's New Album Joanne Arrives October 21
FMQB Retro-Active: Ken Sharp Reviews Jeff Lynne's ELO Live In Concert and Chats with the Unique Performer
Quick Hits: DNCE, Tom Morello & Global Citizen: The World On Stage
Lady Gaga Scores Massive #1 Most Added Honors At Radio
Quick Hits: Snoop Dogg & Zayn
Travis Scott Debuts at #1 on Billboard 200
FMQB NOW

          Question Of
           The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!