Tuesday, June 18, 2013
Advertisement:
What is RSS/XML?
Subscribe to FMQB News.

Clear Channel Teams With Special Olympics, Launches iHeartRadio Christmas Channel
November 27, 2012

Clear Channel has teamed with the Special Olympics for a multi-platform campaign celebrating 25 years of the A Very Special Christmas series of albums, which have generated over $109 million in royalties for the Special Olympics.

The iHeartRadio digital radio platform is launching an exclusive digital radio station that features the entire collection of A Very Special Christmas, with songs by U2, Madonna, Sting, Bon Jovi, Reba McEntire, Alan Jackson, Wyclef Jean, Sheryl Crow, Mary J. Blige, No Doubt, Eric Clapton, Tom Petty and the Heartbreakers, Vanessa Williams, Bryan Adams and more, all of whom have contributed to previous albums. The station will also include all-new songs from this year's two-album releases, A Very Special Christmas "25th Anniversary "Joy To The World" on Big Machine Records & A Very Special Christmas "Bringing Peace on Earth" on Word Records.

The all-new iHeartRadio holiday digital station will be promoted across all of Clear Channel's 850 radio stations, with a series of public service announcements that combine Special Olympics athlete stories with information on how to access the free station at iHeartRadio.com. The spots also feature a number of celebrities and recording artists, including Ryan Seacrest, Martina McBride, Train, Hunter Hayes, Michelle Kwan and Vanessa Williams. In addition, a 30-minute public affairs radio special is set to air across multiple formats during the month of December, featuring audio from Special Olympics Chairman/CEO Timothy Shriver and Special Olympics athletes, among others.

"iHeartRadio is giving our listeners a special holiday gift by offering them the opportunity to listen to all of their favorite multi-genre A Very Special Christmas songs on one free, easy to use platform," said Jessica King, Director of Community Engagement for Clear Channel. "Our on-air holiday campaign will encourage listeners to visit iHeartRadio, where they can find and enjoy the holiday songs they love, and be inspired to purchase this year's 25th anniversary albums in support of Special Olympics."

"We could not be more grateful to Clear Channel for their support of this album series, which is so important to our Special Olympics athletes," said Peter Wheeler, Special Olympics Chief of Strategic Properties. "Thanks to this partnership, we will reach millions of Clear Channel listeners who will learn about the legacy from the A Very Special Christmas album series that continues to sustain our work to bring the joy of sport to people with intellectual disabilities worldwide."

"This is an album that everyone is so proud of and we're equally thrilled that Clear Channel has embraced this music and will utilize across their entire media, entertainment and iHeartRadio platforms. So many great artists, creative executives and fantastic companies have come together and given their support," said Scott Borchetta, President/CEO of the Big Machine Label Group. "Every single sale is a victory for Special Olympics."




 
Breaking News
Infinite Dial Study Wraps Up With Rock P1s
Hedge Fund Adds Sony Stock, Fuels Push For Entertainment Spin-Off
Beasley Announces Multiple Format Changes At SW Florida Cluster
In Brief - June 18, 2013
FMQB FYI... Links You Should Know About
June 17, 2013
Beata Czechowski Named APD/MD For 102.7 KIIS-FM/Los Angeles
Clear Channel Rebrands WLIT/Chicago As Hot AC "93.9 MY FM"
John Hogan Relocating To NYC
Arbitron Releases RADAR June 2013 Radio Network Ratings
CCM+E Names Nathan Daschle EVP For Political Strategy
Nick Cannon's NCredible Entertainment Inks Partnership With RED Distribution
In Brief - June 17, 2013
June 14, 2013
eQB NOW
The Week In Review: 6/10-6/14
WMG Promotes Stu Bergen To President, International, Warner Recorded Music
Cumulus Reorganizing Music Programming Structure For Three Formats
Arbitron Confirms Integrity Of Kansas City May Ratings
In Brief - June 14, 2013
FMQB FYI... Links You Should Know About
June 13, 2013
BMI Takes Legal Action Against Pandora Over Royalty Issues
Bridge Ratings Looks At Early Interest In iTunes Radio
Royalty Organizations React To Pandora's FM Move
Newest "Infinite Dial" Data Looks At News/Talk/Sports P1s
Apple Inks iTunes Radio Agreement With BMI
In Brief - June 13, 2013
June 12, 2013
Clear Channel Announces Revenue Deal With Fleetwood Mac
Music News
Ozzy Talks Black Sabbath's Drummer Troubles
Quick Hits: Marc Anthony, Beyonce, Music Midtown festival, Pink Floyd
Jay-Z Reveals New Album, Samsung Partnership, During NBA Finals
Sir Paul, Tom Petty & More Top Bonnaroo 2013
Quick Hits: Britney Spears, Drake, Much Music Video Awards, Kanye West, Franz Ferdinand, Jack Johnson, Epicenter Festival
Jack Johnson To Replace Mumford At Bonnaroo
The Week In Review: 6/10-6/14
FMQB Retro-Active: Ken Sharp Goes Back To The Sixties With Mark Volman of The Turtles
Quick Hits: Kanye West, Pixies, Songwriters Hall Of Fame, The Voice, LivingSocial Backyard Festival, Michael Franti & Spearhead, Farm Aid
Queens Of The Stone Age Are Kings Of The Chart
Quick Hits: The Replacements, Rock For Oklahoma, Brandon Boyd, Bono, Sasquatch! Festival, Blue October, Polaris Music Prize
Kings Of Leon Ready To Ride The Bull
Quick Hits: The Wanted & Justin Bieber, Tom Petty, My Morning Jacket, MTV's "Music Independence Day," The Beatles
Mumford & Sons Bassist To Undergo Surgery
Quick Hits: Kanye West, Metallica, John Mayer, Cher, Neko Case, Jimmy Eat World, Breakaway Music Festival, Cody Simpson, Beach Boys
FMQB NOW

Willobee Carlan
Director Of Broadcast Operations/PD
Shamrock Communications-Reno

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!