Clear Channel Teams With Special Olympics, Launches iHeartRadio Christmas Channel
November 27, 2012

Clear Channel has teamed with the Special Olympics for a multi-platform campaign celebrating 25 years of the A Very Special Christmas series of albums, which have generated over $109 million in royalties for the Special Olympics.

The iHeartRadio digital radio platform is launching an exclusive digital radio station that features the entire collection of A Very Special Christmas, with songs by U2, Madonna, Sting, Bon Jovi, Reba McEntire, Alan Jackson, Wyclef Jean, Sheryl Crow, Mary J. Blige, No Doubt, Eric Clapton, Tom Petty and the Heartbreakers, Vanessa Williams, Bryan Adams and more, all of whom have contributed to previous albums. The station will also include all-new songs from this year's two-album releases, A Very Special Christmas "25th Anniversary "Joy To The World" on Big Machine Records & A Very Special Christmas "Bringing Peace on Earth" on Word Records.

The all-new iHeartRadio holiday digital station will be promoted across all of Clear Channel's 850 radio stations, with a series of public service announcements that combine Special Olympics athlete stories with information on how to access the free station at iHeartRadio.com. The spots also feature a number of celebrities and recording artists, including Ryan Seacrest, Martina McBride, Train, Hunter Hayes, Michelle Kwan and Vanessa Williams. In addition, a 30-minute public affairs radio special is set to air across multiple formats during the month of December, featuring audio from Special Olympics Chairman/CEO Timothy Shriver and Special Olympics athletes, among others.

"iHeartRadio is giving our listeners a special holiday gift by offering them the opportunity to listen to all of their favorite multi-genre A Very Special Christmas songs on one free, easy to use platform," said Jessica King, Director of Community Engagement for Clear Channel. "Our on-air holiday campaign will encourage listeners to visit iHeartRadio, where they can find and enjoy the holiday songs they love, and be inspired to purchase this year's 25th anniversary albums in support of Special Olympics."

"We could not be more grateful to Clear Channel for their support of this album series, which is so important to our Special Olympics athletes," said Peter Wheeler, Special Olympics Chief of Strategic Properties. "Thanks to this partnership, we will reach millions of Clear Channel listeners who will learn about the legacy from the A Very Special Christmas album series that continues to sustain our work to bring the joy of sport to people with intellectual disabilities worldwide."

"This is an album that everyone is so proud of and we're equally thrilled that Clear Channel has embraced this music and will utilize across their entire media, entertainment and iHeartRadio platforms. So many great artists, creative executives and fantastic companies have come together and given their support," said Scott Borchetta, President/CEO of the Big Machine Label Group. "Every single sale is a victory for Special Olympics."




 
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Mike McVay
SVP/Content & Programming
Cumulus Media

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