Clear Channel Teams With Special Olympics, Launches iHeartRadio Christmas Channel
November 27, 2012

Clear Channel has teamed with the Special Olympics for a multi-platform campaign celebrating 25 years of the A Very Special Christmas series of albums, which have generated over $109 million in royalties for the Special Olympics.

The iHeartRadio digital radio platform is launching an exclusive digital radio station that features the entire collection of A Very Special Christmas, with songs by U2, Madonna, Sting, Bon Jovi, Reba McEntire, Alan Jackson, Wyclef Jean, Sheryl Crow, Mary J. Blige, No Doubt, Eric Clapton, Tom Petty and the Heartbreakers, Vanessa Williams, Bryan Adams and more, all of whom have contributed to previous albums. The station will also include all-new songs from this year's two-album releases, A Very Special Christmas "25th Anniversary "Joy To The World" on Big Machine Records & A Very Special Christmas "Bringing Peace on Earth" on Word Records.

The all-new iHeartRadio holiday digital station will be promoted across all of Clear Channel's 850 radio stations, with a series of public service announcements that combine Special Olympics athlete stories with information on how to access the free station at iHeartRadio.com. The spots also feature a number of celebrities and recording artists, including Ryan Seacrest, Martina McBride, Train, Hunter Hayes, Michelle Kwan and Vanessa Williams. In addition, a 30-minute public affairs radio special is set to air across multiple formats during the month of December, featuring audio from Special Olympics Chairman/CEO Timothy Shriver and Special Olympics athletes, among others.

"iHeartRadio is giving our listeners a special holiday gift by offering them the opportunity to listen to all of their favorite multi-genre A Very Special Christmas songs on one free, easy to use platform," said Jessica King, Director of Community Engagement for Clear Channel. "Our on-air holiday campaign will encourage listeners to visit iHeartRadio, where they can find and enjoy the holiday songs they love, and be inspired to purchase this year's 25th anniversary albums in support of Special Olympics."

"We could not be more grateful to Clear Channel for their support of this album series, which is so important to our Special Olympics athletes," said Peter Wheeler, Special Olympics Chief of Strategic Properties. "Thanks to this partnership, we will reach millions of Clear Channel listeners who will learn about the legacy from the A Very Special Christmas album series that continues to sustain our work to bring the joy of sport to people with intellectual disabilities worldwide."

"This is an album that everyone is so proud of and we're equally thrilled that Clear Channel has embraced this music and will utilize across their entire media, entertainment and iHeartRadio platforms. So many great artists, creative executives and fantastic companies have come together and given their support," said Scott Borchetta, President/CEO of the Big Machine Label Group. "Every single sale is a victory for Special Olympics."




 
Breaking News
iHeartMedia San Francisco Names Mark Adams PD of KYLD & KIOI
Premiere Networks Promotes Claudine Cazian To VP/Programming & Branded Entertainment
Entercom Names Carlos Lamadrid VP/National Sales, Strategic Partnerships
Pandora Hires Steve Bené As General Counsel
In Brief - October 20, 2014
October 17, 2014
In Brief - October 17, 2014
The Week In Review: 10/13-10/17
October 16, 2014
Michael Jordan Named PD At WAMZ
Dan Chertoff Named VP, A&R, RCA Records
Greater Media Chairman, CEO Peter Smyth Named Among The 2014 Giants of Broadcasting
Joe Cuello Joins TuneCore As Chief Creative Officer
Clip Interactive Reports Milestones In Revenue, MAUs, Engagement For Radio Station Partners
iHeartMedia Wins Gold Award At Healthcare Marketing IMPACT Awards
In Brief - October 16, 2014
October 15, 2014
Gayle Troberman Named iHeartMedia EVP And Chief Marketing Officer
John Geary Appointed Market President For iHeartMedia Sacramento
Sun & Fun Media Partners With Premiere Networks For Ad Sales
TuneCore Pays Artists $32.7 Million In Q3 2014 for Music Distribution, Expands Music Publishing Catalog
In Brief - October 15, 2014
October 14, 2014
Warner Music Group Broadens Senior Management Team
Tribune Media Announces $400 Million Stock Repurchase Program
New Generation Radio Partners With Colbert Media Group
In Brief - October 14, 2014
October 13, 2014
Steve Davis Named VP/Programming, CBS Radio Washington, D.C.
Capitol Music Group Names Ambrosia Healy SVP/Head Of Media Strategy & Relations
Music News
U2 Sits Down For Intimate Radio Special
Quick Hits: Coldplay, Gwen Stefani, Foo Fighters, Dropkick Murphys, Madisen Ward and the Mama Bear
One Direction Reveal Four Tracklist
The Week In Review: 10/13-10/17
Quick Hits: Iggy Azalea, U2, Snoop Dogg / Pharrell, iHeartRadio Fiesta Latina
Pitbull Goes Global In November
Quick Hits: Sam Smith, MTV EMAs, Songwriters Hall of Fame, The Pixies, Fall Out Boy, Bonnaroo
Jason Aldean, Hozier Top Album Sales Chart
Quick Hits: Foo Fighters, Prince, Ariana Grande
Taylor Swift Taps Into the '80s For "Out Of The Woods"
Quick Hits: One Direction, Christina Aguilera / The Voice, Jack White, Kelly Clarkson, T.I., Wilco
Iggy Azalea Leads 2014 AMA Nominees
Quick Hits: Foo Fighters, Soul Train Awards, Iggy Azalea, Noel Gallagher's High Flying Birds, Alicia Keys & David Byrne, Forbes Under 30 Music Festival
THE WHO HITS 50! Tour Set For North America 2015
The Week In Review: 10/6-10/10
FMQB NOW

Chris P, PD
KRQQ & KMIY/Tucson

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!