Wednesday, April 23, 2014
Advertisement:
What is RSS/XML?
Subscribe to FMQB News.

Launchpad Digital Media & Edison Research To Measure Podcast Audiences
February 12, 2013

Launchpad Digital Media announces it is partnering with Edison Research to measure podcast audiences. Edison will collect and audit the data from all Launchpad's podcasts, generating monthly audience reports. Launchpad is a division of Norm Pattiz's Courtside Entertainment Group.

Pattiz stated, "We formed Launchpad to apply proven, successful monetization methods to the expanding world of on-demand digital media. To do that you need to speak the advertisers' language. These new metrics will put the sizable podcast audience in terms advertisers can understand and utilize effectively. I worked closely with Edison Research to establish similar metrics when I was on the board of the Broadcasting Board of Governors of the United States of America. We launched Arabic language radio and satellite television services to 22 countries in the Middle East. If we can measure the audience in Arabic, English should be no problem at all."

Edison Research President Larry Rosin added, "We are excited to begin this new relationship with Launchpad Digital Media. The metrics Edison will be providing will further help legitimize podcasting for advertisers and help emphasize its growing prominence as a platform for listeners to consume and control their content." 

Launchpad President Kit Gray says, "The podcasting space is growing at an enormous rate. Technology has empowered audiences and they are demanding on-demand media like never before. Until now advertisers lacked the in-depth audience measurement tools available to them with more traditional forms of media. Podcasters will now be able to quantify their audience in a language familiar to the advertising community."




 
Breaking News
Jelli Launches Record Number Of Radio Stations On Its Ad Platform In Q1 2014
Matt Siegel Extends Contract With Kiss 108/Boston Through 2018
In Brief - April 23, 2014
FMQB FYI... Links You Should Know About
April 22, 2014
CCM+E Announces New iHeartRadio Networks
Emmis Announces Investment in Funkmaster Flex
In Brief - April 22, 2014
April 21, 2014
Major Labels Sue Pandora Over Pre-1972 Songs
NBC And Clear Channel Celebrate Music's Biggest Stars At First Ever iHeartRadio Music Awards
Tanch Named Afternoon Host and APD At KHTP/Seattle
In Brief - April 21, 2014
April 17, 2014
Report: Two-Thirds See Radio As Local
L & L And Alpha Merge As Alpha Media
In Brief - April 17, 2014
FMQB FYI... Links You Should Know About
April 16, 2014
BIA/Kelsey Says "The Internet Radio Revolution Has Arrived"
In Brief - April 16, 2014
April 15, 2014
Alan Chartrand Named Market President For CCM+E-Boston
CBS Radio New York SVP Market Manager Don Bouloukos To Retire
In Brief - April 15, 2014
April 14, 2014
CCM+E Research Report: The Power of Personality
In Brief - April 14, 2014
April 11, 2014
The Week In Review: 4/7-4/11
Music News
Frozen Staves Off Arrival Of Four New Debuts
Quick Hits: Beyoncé & Boots, Coldplay, Wiz Khalifa, Saturday Night Live, Jack Johnson, Boston Calling Festival
Eminem, Pearl Jam & Outkast To Headline ACL Music Festival
FMQB Photo Pass: Christina Perri
Quick Hits: Lorde, Kings of Leon, Katy Perry, Jack White, Outkast
More Surprises At Coachella's Second Weekend
Quick Hits: Miley Cyrus, Prince, Gwen Stefani, Christina Aguilera, Guns N' Roses, Foo Fighters, Little Mix, Broken Bells, Maxwell
Prince And Warner Bros. Records Unveil New Partnership
Grohl & Novoselic Talk Nirvana's Hall Of Fame Night
Quick Hits: Coldplay, Forbes' wealthiest rappers, American Idol, Beck, The Whigs
AC/DC Will "Continue To Make Music"
Frozen Soundtrack Still Rock Solid In Sales
Quick Hits: Miley Cyrus, Jay Z & Beyonce, Made In America festival, Paul McCartney, The Who, Golden Gods Awards
Is AC/DC Really Retiring?
Quick Hits: Nirvana, Imagine Dragons, 2 Chainz, Muse, The Rolling Stones
FMQB NOW

Nick Petropoulos
Glassnote Entertainment
Group

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!