The Fox Broadcasting Company is the first to sign on for Clear Channel Radio's new advertising initiative known as "Blinks." The spots, which are only a few seconds long, are designed for established brands to both reinforce their identity and create a fresh way to communicate with loyal customers. Fox has announced that it will use Blinks for a national radio campaign on 1,100 Clear Channel stations to support the fall season premieres of some of its biggest shows. The first blinks, running every hour from 6 a.m. to 7 p.m., support tonight's premiere of Prison Break. Next up will be blinks for the premiere of House on September 5 and The Simpsons on September 10. Listen to examples of the blinks for House here and The Simpsons here. Clear Channel says that Blinks are most effectively used in combination with other length spots.

"Fox is carving out new territory with blinks and demonstrating that our medium can successfully extend brands," said Jeff Howard, Regional President of Clear Channel Radio Sales. "We expect massive tune in across all of Clear Channel's formats, and that listeners will find this creative, original and surprising."

"Fox is again breaking new ground in the promotion of its shows with these fun blink spots," added Kaye Bentley, SVP of Fox Broadcasting Company. "Like our breakthrough programming, these spots are one-of-a-kind, and through the power of radio, they will be heard across the country."