RAB: Radio Revenue Up For Third Straight Year
February 15, 2013

The Radio Advertising Bureau (RAB) has released its full report on the industry's revenue for 2012, as well as the fourth quarter of last year. Overall Q4 revenue grew by four percent to $4.349 billion, while total revenue for the year grew by one percent to $16.482 billion. This marks the third straight year of upward revenue momentum for the industry, while the four percent growth in Q4 was the largest growth in the past eight quarters.

"The resurgent Automotive industry and the closely-contested Presidential political race provided the main impetus for 2012’s positive Spot performance," stated RAB President/CEO Erica Farber. "Our medium also enjoyed strong increases in Q4 spending by advertisers in the key Communications and Financial Services categories."

In Q4 2012, spot revenue grew four percent to $3.75 billion, with digital revenue up 11 percent to $206 million. Off-air revenue fell by one percent to $393 million. For the full year, spot revenue grew one percent to $14.205. Digital revenue in 2012 was up by eight percent to $767 million, as off-air revenue grew by one percent to $1.51 billion.

"The continued stellar showing of the Digital sector – up 11 percent in Q4 and with an eight percent edge over 2011 full year – underscores the fact that the Radio industry is finding additional ways to monetize these streams and that advertisers are taking advantage of new platforms to reach our listeners," Farber added.

Automotive remained the biggest spender at radio once again, with 29 percent of the top five category spending coming from carmakers. TV/Networks/Cable, Communications and Restaurants were all tied with 18 percent, while the Financial industry made up the remaining 17 percent.




 
Breaking News
CCM+E Names Maynard SVP of Programming
Bob Rivers Ending Long-Running Morning Show
In Brief - July 28, 2014
July 25, 2014
eQB NOW
The Week In Review: 7/21-7/25
Pandora Reports Increase In Revenue, Net Loss In Q2
WRQX/Washington, D.C. Announces New Morning Show
In Brief - July 25, 2014
July 24, 2014
WQHT (HOT 97) New York Names Jay Dixon As Program Director
Townsquare Media, Inc. Announces Pricing of Initial Public Offering
iHeartRadio Survey Reveals Funniest Woman in America + Best Disney Song Ever
In Brief - July 24, 2014
July 23, 2014
Taylor Swift, Coldplay & More To Headline 2014 iHeartRadio Music Festival
CC Media Holdings Reports 1% Revenue Increase In Q2
CBS LOCAL Personalizes Event Discovery, Content Delivery With Agreement To Acquire Eventful
Jacobs Media's 6th Annual Public Radio Tech Survey Released
In Brief - July 23, 2014
FMQB FYI... Links You Should Know About
July 22, 2014
Clear Channel's iHeartRadio Partners With AdsWizz
Nielsen, Pointlogic Forge Strategic Alliance To Develop Next-Gen Media Planning Solutions
Pandora Hires Lars Murray As VP Of Industry Relations
In Brief - July 22, 2014
July 21, 2014
Evolve Music Group Signs Worldwide Agreement With Capitol Music Group
Second Annual KBA WKU Radio Talent Institute Underway
2014 Conclave Learning Conference Dates Announced
Music News
FMQB Retro-Active: Ken Sharp Gets Up Close with Graham Nash and Tom Petty
Quick Hits: Nicki Minaj, Fences / Macklemore & Ryan Lewis, Courtney Love / Kurt Cobain biopic, Wings, Bleachers
MTV Names Iggy Azalea New Host Of House Of Style
The Week In Review: 7/21-7/25
Quick Hits: Lil Wayne, Metallica, Pearl Jam, Lionel Richie
Quick Hits: Farm Aid 2014, Beyoncé, Ozzy Osbourne, Stevie Nicks
"Weird Al" Yankovic Lands First #1 Album Of His Career
Quick Hits: Hilary Duff, Pharrell & Miley Cyrus, Jack White, Ryan Adams, Mudvayne / Greg Tribbett
Godsmack Unleashes Epic "Generation Day"
Quick Hits: MAGIC!, One Direction, Kimbra, Uncle Kracker, Billy Joel
Weezer Goes "Back To The Shack"
Quick Hits: Avicii, iTunes Festival, Adam Levine, The Script, Demi Lovato, Johnny Marr
Upcoming Maroon 5 Album Features Gwen Stefani Duet
The Week In Review: 7/14-7/18
Quick Hits: Beyonce, Teen Choice Awards, Aaliyah, The Roots
FMQB NOW

Farshad Family, SVP
Local Media Product Leadership
Nielsen Audio

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!