Study: Music Streaming Services Attract Differing Audience Segments
February 15, 2013

According to a new study from Patrick McMullen, Senior Analyst for Fizziology, the different music streaming services available are attracting different segments of the population. McMullen wrote about his analysis as a guest column for DigitalMediaWire.

McMullen found that iHeartRadio, Pandora and Songza, the three streaming services that work the most like traditional radio, are also used by people who enjoy the most popular radio formats: CHR, Hip-Hop and Country. In fact, iHeartRadio users mention CHR artists and songs in 28 percent of all social media posts about specific bands, artists, songs or genres.

On the other hand, people who listen to Last.fm, Rdio and Spotify mention very little CHR music. Under two percent of all music-talk from users of these services mention CHR music. McMullen found that Rdio and Spotify users tend to listen to full albums from artists or bands. While Last.fm can work similarly to Pandora or iHeartRadio in function, users of the service were more likely to be discussing Rock (29 percent) and Indie (20 percent) music online.

Additionally, YouTube/VEVO and Turntable.fm cater to different segments of the population. Turntable.fm fans tend to be more "niche groups of electronic music enthusiasts who play varying formats of club and dance music. Its users also value finding obscure dance and electronic music that their peers havenít heard." Meanwhile, users of YouTube and VEVO are more likely to be under-18 fans of teen pop acts such as Justin Bieber.

McMullen also broke down streaming audiences by geographic regions, and while Pandora was #1 and Spotify at #2 in each segment, the other rankings varied more greatly. You can read McMullen's entire column, along with the geographical breakdowns in chart form, here.




 
Breaking News
Entercom Sacramento Names Lance Richard VP/Market Manager
The Week In Review: 4/13-4/17
Albie Dee Named Program Director of WOCQ/Ocean City-Salisbury
FCC Chairman Tom Wheeler Announces Staff Changes
Warner Bros. Records Bolsters Brand Partnerships & Creative Synch Licensing Team
In Brief - April 17, 2015
April 16, 2015
Sean Shannon Named VP/Market Manager For Cumulus Atlanta
Sara Morris Joins iHeartMedia's Government Affairs Team
TuneCore Combines Forces With Believe Digital
Spotify Launches Playlist Targeting For Brands
AudioHQ & TuneIn Announce Exclusive In-Stream Audio Ad Sales Partnership
In Brief - April 16, 2015
April 15, 2015
UMG And Class Action Attorneys Propose Settlement Agreement On Digital Download Royalties
WMTX/Tampa Names Randi West Program Director
John Boyle Appointed PD At WSJZ/Melbourne
Marketron's Mediascape Platform Expands With Launch Of Mediascape Orders 360
In Brief - April 15, 2015
April 14, 2015
Rick Vaughn Joins Cumulus Salt Lake City As PD Of KBER & KHTB
Salem Communications Expands Partnership With Clip Interactive
C‹R Media Names JP Lespinasse Chief Marketing Officer
2015 NAB Crystal Radio Award Winners Announced
In Brief - April 14, 2015
April 13, 2015
CBS RADIO President/CEO Dan Mason Announces Retirement
The Week In Review: 4/6-4/10
Andre J. Fernandez Named President Of CBS RADIO
Def Jam Recordings Names Faisel Durrani EVP/GM
Music News
Thanks To Wiz Khalifa Hit, Furious 7 Soundtrack Hits #1
Quick Hits: Giorgio Moroder / Britney Spears, Green Day, Black Sabbath, Deftones & Incubus
Quick Hits: Black Sabbath & Bill Ward, Converse Rubber Tracks Live festival, Summer Set Music & Camping Festival, Sia, Josh Groban
Quick Hits: Iggy Azalea, Glastonbury, Florence + The Machine, Summerfest, Hinder
Drake Plans Summer Jungle Tour
Quick Hits: One Direction, Jack White, Billboard Music Awards, 10 Years, Loudwire Music Festival, Pete Townshend & Eddie Vedder, Percy Sledge
Mariah Carey's Epic Deal Is Official
Quick Hits: Shinedown, Mumford & Sons, Justin Timberlake, Sublime With Rome, David Letterman musical guests, Mayhem Festival
Mumford & Sons Explain Sonic Change
Quick Hits: The Grateful Dead, AC/DC, Blur
Miley Cyrus To Induct Joan Jett at Rock Hall
Quick Hits: Mumford & Sons, Black Sabbath, Tyler, the Creator
Wale's Seinfeld-Inspired Album About Nothing Debuts At #1
Quick Hits: Quebec City Summer Festival, Death Cab For Cutie, Mariah Carey, Vans Warped Tour
Taylor Swift Tops Billboard Music Award Finalists
FMQB NOW

Skywalker, APD
WSPK (K104)
Hudson Valley

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!