Study: Music Streaming Services Attract Differing Audience Segments
February 15, 2013

According to a new study from Patrick McMullen, Senior Analyst for Fizziology, the different music streaming services available are attracting different segments of the population. McMullen wrote about his analysis as a guest column for DigitalMediaWire.

McMullen found that iHeartRadio, Pandora and Songza, the three streaming services that work the most like traditional radio, are also used by people who enjoy the most popular radio formats: CHR, Hip-Hop and Country. In fact, iHeartRadio users mention CHR artists and songs in 28 percent of all social media posts about specific bands, artists, songs or genres.

On the other hand, people who listen to Last.fm, Rdio and Spotify mention very little CHR music. Under two percent of all music-talk from users of these services mention CHR music. McMullen found that Rdio and Spotify users tend to listen to full albums from artists or bands. While Last.fm can work similarly to Pandora or iHeartRadio in function, users of the service were more likely to be discussing Rock (29 percent) and Indie (20 percent) music online.

Additionally, YouTube/VEVO and Turntable.fm cater to different segments of the population. Turntable.fm fans tend to be more "niche groups of electronic music enthusiasts who play varying formats of club and dance music. Its users also value finding obscure dance and electronic music that their peers havenít heard." Meanwhile, users of YouTube and VEVO are more likely to be under-18 fans of teen pop acts such as Justin Bieber.

McMullen also broke down streaming audiences by geographic regions, and while Pandora was #1 and Spotify at #2 in each segment, the other rankings varied more greatly. You can read McMullen's entire column, along with the geographical breakdowns in chart form, here.




 
Breaking News
In Brief - May 27, 2016
Cumulus Media Appoints John Dimick as VP/Programming Operations
May 26, 2016
Universal Music Group Appoints Gautam Srivastava to EVP, Human Resources
Intergr8 Research: Which Hits Shazam Can Help You Spot Early
Beasley Broadcast Group Declares Quarterly Cash Dividend
In Brief - May 26, 2016
May 25, 2016
Nielsen Insights: Their Generation
NAB Statement on Court Ruling on Media Ownership Rules
Republic Records Celebrate DNCE Going Double Platinum
May 24, 2016
iHeartMedia Wins Legal Battle
Spotify's Losses Increase As Revenues Grow Faster
Pierre Bouvard: The TV Upfront: History, 2016 issues, and What It Means For Radio
United Stations Adds Sammy Hagar's Radio Show
May 23, 2016
Columbia Records Announces Jennifer Frommer As Head of Its Creative Agency
iHeartRadio Summer Pool Party Heats Up Miami
National Radio Hall of Fame Announces 2016 Nominees
Shelley Wade Named Afternoon Host at KMYI (Star 94.1)/San Diego
Spotify's Family Plan Gets An Upgrade
May 20, 2016
eQB NOW
May 19, 2016
Republic Records Promotes David "Davey Dee" Ingenloff to SVP/Rhythm Crossover Promotion
WLLD (WiLD 94.1)/Tampa Goes Nuts In PM Drive & Grabs A Franchize At Night
Mike Mathewson Named VP/Marketing For Columbia Records
Universal Music Forms Verve Label Group, Appoints Danny Bennett as President/CEO
Entravision Promotes Don Daboub To EVP/Integrated Marketing Solutions
Music News
The Weeknd Tops Billboard Music Award Winners
Quick Hits: Leona Lewis, The Strokes, Cold War Kids
Quick Hits: Teen Choice Awards, Bon Jovi, The Killers
Quick Hits: Eminem, Mariah Carey, Red Nose Day TV Special, My Morning Jacket, The Tragically Hip
Drake Stays at #1, Meghan Trainor Debuts at #3 on Billboard 200
Quick Hits: Red Hot Chili Peppers, Megadeth, Ramones
Drake Leads Nominees For 2016 BET Awards
Quick Hits: Adele, Fifth Harmony, Life is Beautiful festival, Beastie Boys
Quick Hits: Chevelle, Rage Against The Machine / Prophets of Rage, 3 Doors Down, Make America Rock Again tour
Ariana Grande, Calvin Harris & More Headlining Billboard Hot 100 Festival
Quick Hits: MuchMusic Awards, Guns N' Roses / Lenny Kravitz / Alice in Chains, Rage Against The Machine, Riot Fest
Puff Daddy Takes Bad Boy Reunion on the Road
Quick Hits: Justin Timberlake, Houston Open Air, The Temper Trap, High Elevation Rock Festival, Pilgrimage Music & Cultural Festival, Lou Reed
Drake Stays Atop Billboard 200, Radiohead Debut at #3
Quick Hits: Adele, Red Hot Chili Peppers, Sia, Oasis
FMQB NOW

John Mayer
PD, WFLZ/Tampa

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!