Nielsen Reportedly Negotiating With FTC For Concessions In Arbitron Merger
September 6, 2013
Nielsen is reportedly in negotiations with the FTC for concessions that will allow the government to approve of its $1.26 billion acquisition of radio ratings giant Arbitron. Sources tell Bloomberg that the discussions are based around a requirement for the merged Nielsen and Arbitron to license measurement technology to ComScore, as well as researchers, TV networks and other parties.
A consent order from Nielsen and the FTC could be announced this month. Last Friday, Nielsen announced it has agreed to an extension for the FTC's regulatory review of the deal. The deadline was extended into September, with no specific endpoint announced, though Nielsen said in a statement that it "continues to be confident in the ultimate outcome."
One source told Bloomberg that the negotiations are a positive sign for Nielsen, as the company is hoping to overcome multiple objections to the merger, from ComScore and ESPN as well.
"Regarding the regulatory process in the Arbitron acquisition, Nielsen has nothing new to report," the company told Bloomberg e-mail. "The regulatory process is ongoing and we continue to be confident in the outcome."