Beats Music CEO Ian Rogers made an annoucement on Tuesday (3/4) on Beats Music blog about the company's acquisition of the Topspin, a software platform that lets artists promote their music, connect with fans and sell merchandise. Rogers was also the former CEO at Topspin.
"When I left Topspin for Beats just over a year ago, I was inspired by Beats Musicís vision to merge the artist tools with a streaming music service." said Rogers. "I wrote then, 'This is the next step in the evolution of the way fans find the music they love and connect directly with the artists who make it.'"
Rogers continued, "Today Beats Music is excited to announce a deal to acquire Topspin to help us achieve this unique vision. The acquisition brings a team of talented people who have spent years working on building and fine-tuning the artist-to-fan connection into the Beats Music experience. Topspin + Beats Music combines music discovery and direct relationships between artists and fans in a revolutionary way."
Rogers concluded, "A desire to be of value to artists in all facets of their career is in Beats Musicís DNA. Weíre committed to establishing Beats Music as a conduit for the artist-fan relationship, a platform where artists have a voice, and a provider of useful data and analytics on how fans interact with artists and their music. This acquisition puts our money where our mouth is."