Triton Digital’s Webcast Metrics Local Achieves Media Rating Council Accreditation
March 4, 2014

Triton Digital, a leading technology provider for the audio industry, today announced that the Media Rating Council (MRC) has granted accreditation to the company’s Webcast Metrics Local (WCML) product. WCML is a market-specific version similar to Triton’s MRC-accredited national measurement product. For the first time, this rigorous audit contains a publisher component where each WCML publisher must undergo a separate audit of their user-declared geographic and demographic listener data. As the first customer using the solution, Pandora has completed the publisher audit and has been successfully integrated into WCML. Additional publishers are currently in the pipeline.

The market-specific research from Triton’s Webcast Metrics Local solution enables agencies and advertisers to evaluate relative audience scale within specific markets. Traditional audio metrics; Average Quarter Hour (AQH), AQH Rating, Cume and Cume Rating are presented so that ad buyers can evaluate the entire audio marketplace with the same set of metrics. Publishers leverage the solution to monetize content on a local level.

“We have been feeding Webcast Metrics Local data into the agency stewardship systems for several months now. This greatly simplifies the process of quantifying audiences for agencies, allowing them to compare audio ad delivery across platforms,” said Triton Digital COO, Mike Agovino. “Webcast Metrics Local is becoming the currency for digital audio advertising at the local level. We anticipate the combination of MRC accreditation with Pandora and new publisher additions will further accelerate the growth of the digital audio ad marketplace.”

Starcom, a leading global media buying agency, has embraced the digital audio opportunity since its earliest days. “With the growing need for better audience measurement and data, Starcom is highly supportive of the MRC's accreditation of Triton’s local Webcast Metrics ratings,” said Kevin Gallagher, EVP, Local Marketplaces at Starcom. “This accreditation provides a much-needed apples-to-apples comparison that enables better buying decisions.”

“We congratulate Triton Digital for earning accreditation of the Pandora implementation of Webcast Metrics Local,” said George W. Ivie, Executive Director and CEO of the MRC. “This audit and review process broke new ground in validating audio streaming measurements at a local market level, and we look forward to continuing our work with Triton as Webcast Metrics Local grows and evolves.”

To see a full list of accredited companies and services and those under review by the MRC, go to

Breaking News
Brooke & Jubal Joins WSHE/Chicago For Mornings
KWEE/Portland Adds Tino Cochino To Nights
October 24, 2016
CBS Radio Names Brian McHale SVP/Information Technology
Nielsen Announces Launch of National Television Out-Of-Home Measurement Service
The Atlantic Records New York Team Celebrates Charli XCX
October 20, 2016
CBS Radio Signs Michael Martin To Multi-Year Contract Renewal
SportsRadio 94WIP/Philly Adds Joe Decamra & Jon Ritchie To Middays
October 19, 2016
Frankie C Extends Agreement With KZHT/Salt Lake City
Voncile Anderson Named Beasley Director/NTR Sales In Tampa Bay
In Brief - October 19, 2016
October 18, 2016
Rob Stringer Promoted To CEO Of Sony Music Entertainment
iHeartMedia St. Louis Announces The Debut Of The New Alt 104.9
Entercom Agrees To Acquire Four Radio Stations In Charlotte From Beasley Broadcast Group
Ebro Returns To Portland
Townsquare Media Names John Roberts OM For Tyler-Longview, Texas
Jacobs Media & PRPD’s 8th Annual Public Radio Tech Survey Released
In Brief - October 18, 2016
October 17, 2016
WFLZ/Tampa Names Kruz Program Director
Republic Records Promotes Wendy Goldstein To Executive Vice President
Alpha Media Mankato Names Bob Rose Market Manager
Corey B. Joins WBBM-FM (B96)/Chicago As New Night Host
October 14, 2016
Race Taylor Re-Ups With WPLJ/New York
Andrew Berger Named Imaging Director For KPWR/Los Angeles
October 13, 2016
Music News
Kings of Leon Earn First #1 Album
Quick Hits: The Chainsmokers, Drake, Prince, Sting, Charlie Puth, The Decemberists, Dead or Alive
Quick Hits: Radiohead, Frank Ocean, A$AP Ferg
"Crash" Into Against Me!
Maroon 5 Closes The Top 40 and Hot AC Radio Panels Upon Impact
Jordan Fisher Will Make His Broadway Debut In Hamilton On November 22
Quick Hits: Kanye West, Eminem, Bruno Mars, Gwen Stefani
Pearl Jam, 2Pac & Depeche Mode Lead 2017 Rock Hall Nominees
Green Day Tops Billboard 200 For Their Third Time
Quick Hits: Liam Payne, Rock & Roll Hall Of Fame, Mother Love Bone
Quick Hits: Kings Of Leon, Elton John, Roger Waters
Maroon 5 Debuts New Single Featuring Kendrick Lamar
Louise Goffin To Perform Surprise Concert
Quick Hits: Drake, Depeche Mode
Drake Earns Record-Setting 13 American Music Award Nominations

Jon Zellner
EVP/Programming Operations

          Question Of
           The Week

FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!