Triton Digital’s Webcast Metrics Local Achieves Media Rating Council Accreditation
March 4, 2014

Triton Digital, a leading technology provider for the audio industry, today announced that the Media Rating Council (MRC) has granted accreditation to the company’s Webcast Metrics Local (WCML) product. WCML is a market-specific version similar to Triton’s MRC-accredited national measurement product. For the first time, this rigorous audit contains a publisher component where each WCML publisher must undergo a separate audit of their user-declared geographic and demographic listener data. As the first customer using the solution, Pandora has completed the publisher audit and has been successfully integrated into WCML. Additional publishers are currently in the pipeline.

The market-specific research from Triton’s Webcast Metrics Local solution enables agencies and advertisers to evaluate relative audience scale within specific markets. Traditional audio metrics; Average Quarter Hour (AQH), AQH Rating, Cume and Cume Rating are presented so that ad buyers can evaluate the entire audio marketplace with the same set of metrics. Publishers leverage the solution to monetize content on a local level.

“We have been feeding Webcast Metrics Local data into the agency stewardship systems for several months now. This greatly simplifies the process of quantifying audiences for agencies, allowing them to compare audio ad delivery across platforms,” said Triton Digital COO, Mike Agovino. “Webcast Metrics Local is becoming the currency for digital audio advertising at the local level. We anticipate the combination of MRC accreditation with Pandora and new publisher additions will further accelerate the growth of the digital audio ad marketplace.”

Starcom, a leading global media buying agency, has embraced the digital audio opportunity since its earliest days. “With the growing need for better audience measurement and data, Starcom is highly supportive of the MRC's accreditation of Triton’s local Webcast Metrics ratings,” said Kevin Gallagher, EVP, Local Marketplaces at Starcom. “This accreditation provides a much-needed apples-to-apples comparison that enables better buying decisions.”

“We congratulate Triton Digital for earning accreditation of the Pandora implementation of Webcast Metrics Local,” said George W. Ivie, Executive Director and CEO of the MRC. “This audit and review process broke new ground in validating audio streaming measurements at a local market level, and we look forward to continuing our work with Triton as Webcast Metrics Local grows and evolves.”

To see a full list of accredited companies and services and those under review by the MRC, go to www.mediaratingcouncil.org.




 
Breaking News
eQB NOW
KIIS FM Announces Wango Tango 2015 Line-Up
In Brief - March 27, 2015
March 26, 2015
Rock 'n' Roll Marathon Series Teams Up With iHeartMedia
Big D Named New APD/Morning Show Personality At KPLV
Triton Digital To Integrate Live Audio Broadcast Ads For MLBAM
Sinclair Broadcast Group Launches Digital Ventures Group
WERO Taps Robyn Banks For Nights
In Brief - March 26, 2015
March 25, 2015
Kannon Named Morning Host At KVIL
NAB Show Presents "Cocktails And Conversation" With Mel Karmazin
Sunday Night Slow Jams Expands Operations Team
The Orchard Acquires RoyaltyShare, Makes Strategic Investment In Korrect
In Brief - March 25, 2015
March 24, 2015
Joseph Robinson Named President Of iHeartMedia Ventures Group
Jeff Zuchowski Promoted To VP/Industry Relations At Pandora
CBS Announces New Agreement With CBS News President David Rhodes
In Brief - March 24, 2015
March 23, 2015
jâcapps V4 Platform Certified By Nielsen For Digital Audio Measurement
It's Official: Mancow To Host Mornings On The Loop
In Brief - March 23, 2015
March 20, 2015
eQB NOW
Sony Music To Purchase Remaining Interest In The Orchard
Viggle Receives Proposal From Robert F.X. Sillerman To Acquire 25% Interest In Company’s Wetpaint Business
In Brief - March 20, 2015
Music News
Zayn Malik Discusses Exit From One Direction
Quick Hits: NCAA March Madness Festival, George Ezra, Saturday Night Live, Ozzy Osbourne, Duran Duran
Pitbull's Globalization Spreads To SiriusXM
Quick Hits: Rihanna, AWOLNATION, Three Days Grace, Zendaya & Radio Disney Music Awards, Bonnaroo, Audiotopsy
McCartney, Metallica To Headline Lollapalooza 2015
Zayn Malik Leaves One Direction
Kendrick Lamar Debuts Atop The Billboard 200
Quick Hits: Van Halen, Britney Spears / Iggy Azalea, A$AP Rocky, The Library of Congress
Lineup Announced for iHeartRadio Country Festival
Quick Hits: Outside Lands Festival, Milwaukee Summerfest, Taylor Swift, Sloss Music & Arts Fest, Justin Bieber, Skylar Grey with Kid Ink and Travis Barker, Elvis Costello
Jason Derulo Single Sets Radio Record
Quick Hits: Death Cab For Cutie, Nate Ruess, Black Sabbath, Juicy J, Built To Spill, John Fogerty
Pharrell Calls "Blurred Lines" Verdict a "Handicap" to Art
Quick Hits: Kurt Cobain, Fleetwood Mac, Chic, Twisted Sister
Quick Hits: Zayn Malik / One Direction, Snoop Dogg, Iggy Azalea & Britney Spears, Osheaga Music Festival
FMQB NOW

Pat Paxton
Pres. of Programming
Entercom

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!