Triton Digital’s Webcast Metrics Local Achieves Media Rating Council Accreditation
March 4, 2014

Triton Digital, a leading technology provider for the audio industry, today announced that the Media Rating Council (MRC) has granted accreditation to the company’s Webcast Metrics Local (WCML) product. WCML is a market-specific version similar to Triton’s MRC-accredited national measurement product. For the first time, this rigorous audit contains a publisher component where each WCML publisher must undergo a separate audit of their user-declared geographic and demographic listener data. As the first customer using the solution, Pandora has completed the publisher audit and has been successfully integrated into WCML. Additional publishers are currently in the pipeline.

The market-specific research from Triton’s Webcast Metrics Local solution enables agencies and advertisers to evaluate relative audience scale within specific markets. Traditional audio metrics; Average Quarter Hour (AQH), AQH Rating, Cume and Cume Rating are presented so that ad buyers can evaluate the entire audio marketplace with the same set of metrics. Publishers leverage the solution to monetize content on a local level.

“We have been feeding Webcast Metrics Local data into the agency stewardship systems for several months now. This greatly simplifies the process of quantifying audiences for agencies, allowing them to compare audio ad delivery across platforms,” said Triton Digital COO, Mike Agovino. “Webcast Metrics Local is becoming the currency for digital audio advertising at the local level. We anticipate the combination of MRC accreditation with Pandora and new publisher additions will further accelerate the growth of the digital audio ad marketplace.”

Starcom, a leading global media buying agency, has embraced the digital audio opportunity since its earliest days. “With the growing need for better audience measurement and data, Starcom is highly supportive of the MRC's accreditation of Triton’s local Webcast Metrics ratings,” said Kevin Gallagher, EVP, Local Marketplaces at Starcom. “This accreditation provides a much-needed apples-to-apples comparison that enables better buying decisions.”

“We congratulate Triton Digital for earning accreditation of the Pandora implementation of Webcast Metrics Local,” said George W. Ivie, Executive Director and CEO of the MRC. “This audit and review process broke new ground in validating audio streaming measurements at a local market level, and we look forward to continuing our work with Triton as Webcast Metrics Local grows and evolves.”

To see a full list of accredited companies and services and those under review by the MRC, go to www.mediaratingcouncil.org.




 
Breaking News
eQB NOW
The Week In Review: 4/20-4/24
iHeartRadio Now Available On The Apple Watch
CÜR Media Names Jay Clark Chief Content Officer
CBS Radio Stations Awarded With 21 Regional Edward R. Murrow Awards
In Brief - April 24, 2015
April 23, 2015
Warner Bros. Promotes Rob Goldklang To SVP/Alternative Promotion
CBS Radio Houston Names Charese Fruge VP/Programming And Operations Manager
Cat Thomas Named VP/Programming, CBS Radio Las Vegas
CBS Radio Las Vegas Names New PDs At KLUC & KMXB
iHeartMedia's First-Ever Soundfront
Pandora Reports Q1 2015 Financial Results
In Brief - April 23, 2015
April 22, 2015
Nielsen Reports Solid First Quarter
Shazam For Radio Adds David De Busk
KIIS FM Announces Wango Tango Pre-Show Performers
In Brief - April 22, 2015
April 21, 2015
Linda Little Named Market President For iHeartMedia Phoenix
iHeartRadio Now Available On Xbox One
Impact Radio Group Ups Garfield To PD at KWYD/Boise
Clip Interactive Activates FM Chip Listening On Additional Devices
In Brief - April 21, 2015
April 20, 2015
Scott Hopeck Named President of iHeartMedia New York
Tim Leiweke And Roger Faxon To Join Pandora Board of Directors
TuneIn Launches On Apple Watch And Apple CarPlay
In Brief - April 20, 2015
Music News
Black Keys' Dan Auerbach Announces New Solo Project
The Week In Review: 4/20-4/24
Quick Hits: Grateful Dead / John Mayer, Saturday Night Live, Frank Ocean, System Of A Down
Quick Hits: Lady Gaga, Estelle, MusiCares MAP Fund benefit concert, Hard Summer Festival, Faith No More, The Ting Tings
Teen Vine Star Shawn Mendes Tops Billboard 200
Quick Hits: Britney Spears & Iggy Azalea, The Grateful Dead, Ed Sheeran, R.E.M., The Smashing Pumpkins, Pitchfork Music Festival, Musicfest NW
Charli XCX, Bleachers Plot Eclectic Tour
Quick Hits: Billboard Music Awards, Walk Off the Earth, Miami Concert Series, Louis Tomlinson, Neil Young, AC/DC, Mötley Crüe
Green Day, Ringo & More Inducted Into The Rock Hall Of Fame
Muse Plans Drones Live Events
Quick Hits: iHeartRadio Summer Pool Party, Hozier, Panic! At The Disco, Foo Fighters, Neil Young / WayHome Music and Arts Festival
Quick Hits: Giorgio Moroder / Britney Spears, Green Day, Black Sabbath, Deftones & Incubus
The Week In Review: 4/13-4/17
FEATURED MUSIC NEWS CONTENT
FMQB Retro-Active: Aerosmith's Joey Kramer Talks Donington DVD, The Beatles, and Rockin and Roastin Coffee
FMQB NOW

Rick Cummings
Emmis Pres.
of Programming

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!