Lady Gaga Plots "Bold" SXSW Show
March 6, 2014


Lady Gaga
Fans who are heading to Austin for the SXSW conference just might get to see Lady Gaga perform after all. Last week the singer was denied a permit to play at the Doritos 56-foot vending machine-shaped #BoldStage on the corner of 5th and Red River Streets, so she has remedied that by setting up a gig at the outdoor stage at Stubb's on March 13, which will become the temporary home of the #BoldStage that night. However, getting a ticket will be tricky: Gaga and Doritos are challenging fans to perform a series of "Bold Missions," which are set to be revealed on Doritos.com in the days leading up to the March 13 performance. In a YouTube video unveiling the campaign, Gaga spoke of the first Bold Mission.

"We're calling it Bold Bravery. I want you to share a picture or a video that expresses your individuality through a bold action," she says. "What bold thing have you done that makes you stand out?" Fans can share their pictures and videos using the hashtags #BoldBravery and #BoldStage and uploading it to Instagram, Twitter or Vine. Select winners will receive an all-expenses-paid trip to the show, while other "bold" missions will be provided by Doritos on-site that will allow fans entry into the show.

"The ARTPOP performance at SXSW will be a completely one-off set and experience," Gaga told Rolling Stone. "I've been dreaming of this moment. It's all about the music and the connection with the crowd, and I want the audience in Austin to see me live in a way I never have before. I love theatrics, but I started out singing at a piano with a Bud Light in a bikini. Performing at Stubb's is a real blast from my past, I can't wait to celebrate with the audience how far music can go when we believe and stick together. It's moments like these that I live for."




 
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Nicki Farag,
SVP of Promotion,
Def Jam Recordings

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