Azoff MSG Entertainment Acquires 50% Stake In Pop2Life
March 10, 2014

Azoff MSG Entertainment has acquired a 50% stake in New York-based Experiential Marketing + Music Agency, Pop2Life.

“This unlocks incredible opportunities for us and our clients," says Pop2Life Founder + CEO, Eric Murphy. “To be a part of Irving Azoff’s next game-changing venture is honestly the best possible scenario for Pop2Life.  He’s a true entrepreneur with the uncanny ability to recognize opportunities and voids in the industry.  Our goals align perfectly.”

Irving Azoff, AMSGE Chairman and CEO, said, “Pop2Life is another key acquisition for Azoff MSG Entertainment in the marketing and branding space, as we work to redefine the way that brands interact with consumers through the most creative channels, including music, social media, and experiential content.”

"We are very excited to join forces with Eric and his incredibly talented team at Pop2Life. Our partnership will allow us to create the most cutting edge experiences for consumers and brands alike,” added Lawrence Randall, President/GM of AMSGE Media.




 
Breaking News
Beasley Broadcast Group Reports Second Quarter
iHeartMedia's "Z107" Becomes "Karlee 107" In Honor Of Rochester Girl
WIRK/West Palm Adds Brooke & Jubal To Mornings
July 28, 2016
CBS Corporation Revenue Up 2% in Q2
Cox Media Group Names Rob Rohr as CMG Ohio Market Vice President
Alpha Media, Moberly Announces Mark Benkiel As Market Manager
July 27, 2016
iHeartMedia St. Louis Names A.J. SVP/Programming
Entercom Communications Reports Second Quarter Results
Apple Reports Third Quarter Results
Scott Shannon to Host NAB Marconi Radio Awards
Steph Lova Returns To WPGC/Washington, DC
DigitalRadioTracker.com Simplifies Broadcast Monitoring Worldwide
July 26, 2016
Brian Beasley Named Chief Operating Officer of Beasley Media Group, Inc.
2016 NAB Marconi Radio Award Finalists Announced
SiriusXM Reports Second Quarter 2016 Results
Alpha Media Clinton Names Mike Fell Market Manager
NextRadio Survey Reinforces How Radio Can Help Reach Voters
RAB Announces Staff Changes
July 25, 2016
Drake, U2, Britney Spears & More Announced For iHeartRadio Music Festival
Scotty K And Bret Head To Dallas For Mornings On KLIF
July 22, 2016
eQB NOW
Pandora Revenue Up in Second Quarter of 2016
John Crenshaw Named OM at Cumulus-Youngstown, OH
Alpha Media Savannah-Hilton Head Launches Throwback Station "G100"
July 21, 2016
Music News
Soundtrack Companion to Springsteen Autobiography Announced
Quick Hits: Prince, My Chemical Romance, Mac Miller
Quick Hits: The Beatles, Pink Floyd, JoJo, Ruth B
Beyoncé, Adele Lead MTV VMA Nominees
Rihanna, Kendrick Lamar and Metallica Headlining Global Citizens Festival
Drake Spends 11th Week at #1 on Billboard 200
Quick Hits: Rihanna, Flo Rida & Jason Derulo, Adele, Chance the Rapper, The 1975, David Bowie, Michael Hutchence
New David Bowie Box Set Includes Previously Unreleased Album
Quick Hits: Rihanna, KoRn, My Chemical Romance, Jennifer Hudson, Regina Spektor, Oasis
Temple of the Dog Announce First-Ever Tour
Quick Hits: The Beatles, Iggy Azalea, My Chemical Romance, Haim
Quick Hits: Alternative Press Music Awards / Marilyn Manson, Wilco, Beck, Led Zeppelin, Kesha
Drake Returns To #1 On Billboard 200
Kanye, Taylor Swift Feud Over "Famous" Lyric Again
Quick Hits: Coldplay, Schoolboy Q, Prophets of Rage, Celine Dion, Against Me!
FMQB NOW

Bill Tanner
SVP/Programming
SummitMedia

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!