iHeartRadio Show Your Stripes Receives Two Halo Awards
May 29, 2014
Untitled Document

Clear Channel Media and Entertainment announced today that iHeartRadio Show Your Stripes, its effort to help veterans re-enter the workplace by highlighting their valuable training and experience, has received two Halo Awards for its work. iHeartRadio Show Your Stripes won the 2014 Halo Award for Best Message-Focused Campaign, a category recognizing businesses that use its resources to share a specific message, as well as a second Halo Award for Best Social Service Campaign for its targeted approach to addressing the growing social issue of veteran unemployment. iHeartRadio Show Your Stripes was the only campaign to be honored twice at this year’s event.  

Since the program’s launch, Clear Channel has invested well over $100 million in radio, digital and out-of-home resources to highlight the skills brought back by returning servicemen and women and their value to employers in the workplace. Clear Channel’s iHeartRadio Show Your Stripes is the largest public service program in the company’s history and the most mainstream public campaign addressing the growing issue of U.S. veteran unemployment in communities across the nation.

For the past 11 years, the Cause Marketing Forum’s Halo Awards have recognized businesses and nonprofits that "do well by doing good." The Halo Awards are the highest annual accolade in North America within the field of cause marketing honoring nine categories with four finalists in each category. A list of all Cause Marketing Halo Award winners can be viewed online at http://www.CauseMarketingForum.com/2014finalists.

“In this crowded marketplace, Cause Marketing Halo Award-winning campaigns have risen to the top because of their authenticity, effectiveness in communicating a cause message and ability to generate social and financial dividends,” said David Hessekiel, Cause Marketing Forum President. “These campaigns offer creative partnership solutions that leverage assets of company and cause.”

Early this year, PR News recognized iHeartRadio Show Your Stripes among organizations that they determined to be the top players in corporate social responsibility and that have set new standards of excellence. Clear Channel received PR News' CSR Award for Social Good, a category that showcases an agency or corporation that has integrated into its overall business model the desire to improve common public welfare. Other PR News CSR Award winners included AT&T, Office Depot Foundation, Sprint, TD Ameritrade, American Airlines, Hyundai, Time Warner Cable Media and NBCUniversal.

“A year ago Clear Channel embarked on a significant effort to support our returning veterans by leveraging Clear Channel’s enormous reach to connect vets with businesses looking to hire.  We turned on all of our assets – broadcast, digital and out-of-home – in the loudest way possible to showcase the value vets offer employers,” said John Sykes, President of Clear Channel Entertainment Enterprises. “We couldn’t be more pleased by the response from veterans, businesses, the public, celebrities and military leaders who have all rallied behind our efforts and are helping us to grow and evolve the program beyond 2014.”




 
Breaking News
Nielsen Report: Country Music’s Cross-Over Popularity
Triton Digital Announces Compliance With IAB Specification For Digital Audio Ads
In Brief - October 31, 2014
October 30, 2014
Journal Communications Reports Third Quarter 2014 Results
Irving Azoff Leading New Music Rights Venture
Crush Music Announces Two New Hires
In Brief - October 30, 2014
October 29, 2014
Def Jam Recordings Promotes Scott Maness To VP/Rhythm Crossover Promotion
Melissa Etheridge, Ingrid Michaelson To Perform At National Radio Hall of Fame Induction Ceremony
In Brief - October 29, 2014
October 28, 2014
iHeartMedia, Inc. Reports Results For 2014 Third Quarter
SiriusXM Reports Third Quarter 2014 Results
Talus Knight Named PD/Afternoon Host At KKND
iHeartMedia San Francisco Names John Leathers Vice President Of Sales
Radio Advertising Bureau Board of Directors Elects New Officers & Directors
Pandora Hires Chris Phillips As Chief Product Officer
CBS Radio's We Can Survive Achieves High Marks On Social Media
iHeartRadio Survey: Listeners Predict We’ll See A Lot Of Lady Gaga Impersonators
In Brief - October 28, 2014
October 27, 2014
Lulu & Lala Spice Up Afternoons On WFLC-FM
Universal Music Group Names Michael Frey, President, Supply Chain & Media Services
Benztown Releases First-Ever Benztown 50 Voice Power Index
Noise Fusion Unleashes Next Generation Sounds Online
In Brief - October 27, 2014
October 25, 2014
eQB NOW
Music News
Pitbull & Enrique Iglesias Continue The Party
Quick Hits: Iggy Azalea, Foo Fighters, Robin Thicke, Metallica, Public Enemy
Quick Hits: K. Michelle, Billboard Touring Awards, George Ezra, Phish
Slipknot Land Second #1 Album With .5: The Gray Chapter
Quick Hits: Metallica, Coldplay, Pitbull, Nile Rodgers
Taylor Swift Sings From The Rooftops
Quick Hits: Nicki Minaj, David Guetta, Calvin Harris, Soundgarden, R.E.M., The Who's Teenage Cancer Trust
Fergie, Lorde Join AMA Performers
Eric Clapton Offers Tribute to Jack Bruce
New Imagine Dragons Song Featured In Sprite LeBron James Commercial
Quick Hits: Imagine Dragons, Taylor Swift, Rock In Rio USA, Band of Merrymakers, Prince, Beady Eye
Taylor Swift Talks Pop Genre, 1989 & More
The Week In Review: 10/20-10/24
Quick Hits: The Grammys, Sam Smith, Foo Fighters, The Grateful Dead
Taylor Swift Reveals Songs of 1989
FMQB NOW

Christopher K
APD/MD, KDND & KUDL
Sacramento

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!