Matt Eastwood, JWT and Chief Judge, with Justine Armour, Best of Show Winner W+K, and Erica Farber, President and CEO, Radio Advertising Bureau
Winners for the 2014 Radio Mercury Awards were announced on Wednesday night at the 23rd annual awards reception at le Poisson Rouge in New York City. This year’s $50,000 Best of Show award was given to Wieden+Kennedy for their spot, "MomSong" for Old Spice.
"MomSong was the clear choice and the most engaging spot we heard," noted Matt Eastwood, worldwide Chief Creative Officer, JWT and this year's chief judge. "All of this year’s winners deserve to be recognized for their inspiring and exceptionally creative spots and campaigns."
"These winning spots and campaigns are true testaments to radio’s ability to engage consumers, build brands and inspire the next generation of creative minds," said Erica Farber, President/CEO of the Radio Advertising Bureau and chair of the Radio Creative Fund. "Our mission is to recognize those storytellers who create an audiophoric world and truly capture our hearts and minds."
This year’s Marketer of the Year Award was presented to GEICO. Bruce Reese, President/CEO of Hubbard Radio, presented this year’s award to Amy Hooks, broadcast marketing manager from GEICO. Farber noted that "their partnership with the radio industry over the past several years to drive key objectives forward by leveraging the medium's strongest equities has truly set GEICO apart. The unique manner in which GEICO localizes their spots and their commitment to initiatives such as the 'Something to Be Proud of' vignettes targeting Federal employees are just a few more of the many examples of their effective, strategic, and creative use of the Radio medium."
The ceremony was hosted by Eric and Kathy from Hubbard Radio’s 101.9 The Mix in Chicago, and included presenters such as Jim & Kim from CBS Radio’s Fresh 102.7, Wendy Wild from CCM+E's WKTU, DJ Enuff from Emmis Communication’s Hot 97, and Ino Gomez from Univision Radio’s WADO 1280 AM. DJ Whutevva from CCM+E's Power 105.1 served as the guest DJ for the night.
This year’s event was produced by the Radio Advertising Bureau, presented by Hubbard Radio in partnership with Clear Channel Media + Entertainment, and sponsored by: Beasley Broadcast Group, Bonneville International, BuckleyBroadcasting, CBS Radio, Cox Radio Group, The Cromwell Group, Emmis Communications, EntercomCommunications, Greater Media, Inc., Hubbard Radio, Katz Radio Group, Lincoln Financial Media, Marketron, Miller Kaplan Arase LLP, MoreFM, Nielsen Audio, Neuhoff Communications, Salem Communications, UnitedStations Radio Network, Univision Radio and WestwoodOne.