Howard Stern Still Reigns In The Lycos 50
October 11, 2006

For the sixth year in a row, Howard Stern continues his reign as the most-searched-for talk radio personality on the Web, according to the Lycos 50, a weekly list of the most popular people, places and things that Web users search for everyday. Lycos says that Stern generated 232 percent more online interest in 2006 than the #2 host on the list, Adam Corolla. Since his move to Sirius Satellite Radio in January, Stern's online interest has dipped only 15 percent, and search activity for Sirius increased 1,300 percent in 2005 and another 128 percent in 2006.

Rounding out the Top 5 on Lycos' Top 20 Most-Searched Talk Radio Personalities of 2006 are Tavis Smiley, Don Imus and Rush Limbaugh. On the flip side, some of the favorites from past years saw notable drops in 2006, including Bill O'Reilly. O'Reilly is 92 percent less popular than he was in 2005, falling completely out of the top 20 this year, says Lycos. Dr. Laura also drops off this year's list, while Bob and Tom dropped 83 percent but still managed to remain in the Top 20. Michael Savage fell from #5 last year to #16 this year, and Opie & Anthony dipped slightly from #10 to #12.

Of the personalities on the Top 20 list this year, six of them are making first-ever appearances, including Wendy Williams, Emma B, Jim Cramer, Chris Evans, Sara Cox and Carolla. Oprah Winfrey did not make the Top 20, but she did receive a bump in online interest over the past few weeks since the debut of her XM Satellite Radio show.

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Nikki Nite,
VP of Prog. & Ops,

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