Infinity Builds a Pittsburgh K-Rock For Stern
June 30, 2004

To make room for Howard Stern in Pittsburgh, Infinity has blown up CHR WBZZ (B937) and replaced it with "93.7 K-Rock."  After Stern's press conference this morning, the station launched with AC/DC "For Those About To Rock."  Van Halen, 3 Days Grace, Bob Seger, Guns n' Roses, Jet, Fleetwood Mac, Tom Petty, and The Offspring were part of its maiden hour.  Positioned between Clear Channel's Heritage Rock WDVE and Modern Rock WXDX, the Steel City K-Rock is brandishing itself as "Pittsburgh's Rock." 

At its new website, K-Rock is testing a massive list of songs -- billed as Pittsburgh's biggest Rock survey -- from a diverse group of artists, including 311, AC/DC, Allman Brothers, Dashboard Confessional, Lost Prophets, Lynyrd Skynyrd, Metallica, Muse, Papa Roach, Peter Frampton, Tool, and The Who. At this early juncture, the station sounds like a Mainstream Rocker in the vein of Infinity's WBUF/Buffalo or KSRX/San Antonio.  

Sweepers talk up Stern's July 19th return to the market. "Howard Stern makes it a top priority to give his audience what they want, and we want to operate K-Rock in the same manner around the clock," VP of Programming Keith Clark said.  Added Market Manager Michael Young: "[Stern] has been missed in this town by thousands of listeners. It's very exciting for us to be able to bring back a major on-air personality that the market has been clearly missing."




 
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Nicki Farag,
SVP of Promotion,
Def Jam Recordings

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