Award-winning African-American focused communications firm E. Morris Communications, Inc. has signed a multi-market agreement for Arbitron's Portable People Meter (PPM) service.

Eugene Morris, Chairman/CEO of E. Morris Communications, stated, "We use a holistic approach to reach out to consumers and delve into their wants to formulate strategies that are authentic and award-winning. We are culturally unique and maintain our commitment to provide the most strategic campaigns to our clients, including use of progressive media measurement initiatives like the PPM System. Our ability to connect brands with target consumers enables us to forge strong relationships with our clients.”

“E. Morris Communications has an uncanny understanding of the challenges of today’s marketplace, especially as they relate to an ethnically diverse population,” said Carol Hanley, SVP of sales for Arbitron “Similarly, Arbitron constantly demonstrates its commitment to understanding the diversity of the marketplace and evolving consumer needs. With Arbitron’s PPM system, more reliable media measurement will keep E. Morris ahead of consumer trends.”

Arbitron's PPM testing in Houston was recently accredited by the Media Rating Council.