| American Idol's Massive Impact On Radio Airplay |
|
March 13, 2007
Kelly Clarkson |
Just last week, American Idol was the focus of an FMQB eQB Cover Story regarding Idol's effect on Pop music. Now Mediabase has provided some numbers to show Idol's massive impact on radio airplay since its debut six years ago. The blockbuster hit television show is now responsible for generating more than six million radio spins. This week alone, twelve former American Idol contestants are on the charts or close to making it on.
The airplay derby has been led by Kelly Clarkson and Carrie Underwood, who have dominated the radio airplay charts in recent years among Idol alumni. The winners of season one and four, respectively, have racked up an impressive four million plus radio spins between them. Others who have become household names include Fantasia, Josh Gracin, Ruben Studdard, Clay Aiken, Chris Daughtry and 2007 Oscar winner, Jennifer Hudson.
According to Mediabase, Clarkson has received a staggering 3.3 million spins since winning the American Idol title in its inaugural season. American Idol, hosted by Ryan Seacrest, is now midway into its sixth year of competition, translating to an average of more than 730,000 spins annually for Clarkson, since winning the coveted crown. Underwood has amassed 725,000 spins, and is firmly entrenched in the number two position, averaging more than 450,000 spins per year according to the radio monitoring firm.
“American Idol has become a dominant force in radio, particularly in the current driven formats,” commented Mediabase President Rich Meyer. “The vast majority of radio programmers obviously feel that Clarkson and Underwood possess major star power and feel the same about a number of emerging Idol talent following in their footsteps. Finalists like Chris Daughtry, Katharine McPhee, Josh Gracin and Kimberley Locke are bursting on to the scene in a big way with their new releases, and other contestants like Mario Vazquez and Clay Aiken have certainly been formidable forces in radio as well.”
|
Airplay Leaders (September 1, 2002 - March 11, 2007)
|
| 1. |
Kelly Clarkson
|
Season One Winner
|
3,301,282 spins |
| 2. |
Carrie Underwood
|
Season Four Winner
|
725,441 spins |
| 3. |
Josh Gracin
|
Season Three Finalist
|
582,285 spins |
| 4. |
Fantasia Barrino
|
Season Three Winner
|
374,081 spins |
| 5. |
Ruben Studdard
|
Season Two Winner
|
293,588 spins |
| 6. |
Clay Aiken
|
Season Two Runner-Up
|
224,960 spins |
| 7. |
Kimberley Locke
|
Season Two Finalist
|
210,428 spins |
| 8. |
Chris Daughtry
|
Season Five Finalist
|
146,714 spins |
| 9. |
Mario Vazquez
|
Season Five Contestant
|
123,432 spins |
| 10. |
Bo Bice |
Season Four
Runner-Up |
15,702 spins |
|
Song Leaders (September 1, 2002 - March 11, 2007) |
| 1. |
Kelly Clarkson
|
"Breakaway"
|
628,094 spins |
| 2. |
Kelly Clarkson
|
"Because Of You"
|
545,971 spins |
| 3. |
Kelly Clarkson
|
"Since U Been Gone" |
543,913 spins |
| 4. |
Kelly Clarkson
|
"Behind These Hazel
Eyes" |
496,951 spins |
| 5. |
Kelly Clarkson
|
"Walk Away" |
361,161 spins |
| 6. |
Kelly Clarkson
|
"Miss Independent" |
356,682 spins |
| 7. |
Josh Gracin |
"Nothin’ To Lose"
|
270,478 spins |
| 8. |
Carrie Underwood |
"Jesus, Take The
Wheel"
|
252,276 spins |
| 9. |
Kelly Clarkson
|
"A Moment Like This" |
250,716 spins |
| 10. |
Carrie Underwood |
"Before He Cheats" |
198,446 spins |
(Airplay Data provided by Mediabase)
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