Study: Internet Radio Listening Doubled In The Past Year
April 10, 2007

A new study from American Media Services delves into Internet radio listenership. According to their results, 67 percent of those surveyed said they have listened to a radio station online. This is almost double the number from just a year ago, as an April 2006 AMS study found just 36 percent who had responded similarly.

Also of note, while it is widely presumed that the majority of Internet radio listening is done in offices, 71 percent of respondents said they listened at home. However, 42 percent said they listen at work, and six percent said they have streamed Internet radio via their cell phone or another portable device.

Additionally, 47 percent said they would be likely listening to Internet radio regularly in the future, with 89 percent of them saying they expected to listen at home, 48 percent saying they would listen at work, 36 percent expecting to listen via a mobile device and 28 percent said they would listen via an Internet connection in their car.

“There’s no question that listening to the radio over the Internet is well on its way to becoming more of a rule than an exception,” said AMS President/CEO Edward Seeger. “While most people still listen to radio via traditional over-the-air signals and receivers, it’s also apparent that more and more consumers are finding the Internet a convenient way to tune to their favorite stations. It is because of this growing trend in listening habits that we formed American Media Services-Internet to assist radio properties in the development of this new outlet for their programming.”




 
Breaking News
Triton Digital Announces New Advertising Platform for Live and On-Demand Broadcasters
In Brief - September 2, 2014
August 29, 2014
Louie Diaz Named PD At KLIF/Dallas
In Brief - August 29, 2014
The Week In Review: 8/24-8/29
August 28, 2014
NuVoodoo Releases Social Media Findings Of Ratings Prospect Study
T-Mobile's Music Freedom Expands With Six New Music Streaming Services
In Brief - August 28, 2014
August 27, 2014
STRATA Survey: Ad Agencies’ Interest In Digital Video Jumps 45% From A Year Ago
In Brief - August 27, 2014
August 26, 2014
Scott Carter Promoted To SVP/Marketing At Epic Records
CCM+E Nashville Debuts ALT 98.3
CBS Radio, Townsquare Media Partner To Create The Michigan News Newtwork
Stacey Thomas Appointed Director, Media Integration For CCM+E Philadelphia
In Brief - August 26, 2014
August 25, 2014
Lance Houston Named New PD Of Boston's 101.7 The Bull
In Brief - August 25, 2014
August 22, 2014
eQB NOW
The Week In Review: 8/18-8/22
Chris Edge Adds PD Duties At WDCG/Raleigh
SoundExchange Q2 Digital Radio Report Highlights Digital Radio Transformation
In Brief - August 22, 2014
August 21, 2014
NuVoodoo Ratings Prospect Study Reveals Broadcast Radio Beats Pandora For Music Satisfaction
Music News
Bicoastal Made In America Festival A Success
Usher Brings UR Experience to 27 Cities
MTV VMAs Spike Sales For Beyoncé and More
Quick Hits: Bruce Springsteen, John Legend, Shakira
The Week In Review: 8/24-8/29
Quick Hits: Chris Brown, Weezer, Miley Cyrus, Brandon Flowers, Paul McCartney, Bob Dylan
Wiz Khalifa Earns First #1 Album, Taylor Swift Debuts At #1 With New Single
Quick Hits: Ariana Grande, Kings of Leon, Lady Gaga, Neil Young
Usher Slowly Revealing Tour Plans
Quick Hits: Bad Boy Records, Ty Dolla $ign, Gerard Way, Bob Dylan
Beyoncé, Miley Cyrus Rule 2014 MTV VMAs
Slipknot Unmasks Details of The Gray Chapter
Quick Hits: Eminem & Shady Records, Ed Sheeran, Prince, Grouplove, Cobra Starship
Quick Hits: Jessie J, Foo Fighters, Mariah Carey & Nick Cannon, Genesis, Fall Out Boy
The Week In Review: 8/18-8/22
FMQB NOW

Jeff Sottolano
Director of Programming
CBS Radio

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!