Study: Internet Radio Listening Doubled In The Past Year
April 10, 2007
A new study from American Media Services delves into Internet radio listenership. According to their results, 67 percent of those surveyed said they have listened to a radio station online. This is almost double the number from just a year ago, as an April 2006 AMS study found just 36 percent who had responded similarly.
Also of note, while it is widely presumed that the majority of Internet radio listening is done in offices, 71 percent of respondents said they listened at home. However, 42 percent said they listen at work, and six percent said they have streamed Internet radio via their cell phone or another portable device.
Additionally, 47 percent said they would be likely listening to Internet radio regularly in the future, with 89 percent of them saying they expected to listen at home, 48 percent saying they would listen at work, 36 percent expecting to listen via a mobile device and 28 percent said they would listen via an Internet connection in their car.
“There’s no question that listening to the radio over the Internet is well on its way to becoming more of a rule than an exception,” said AMS President/CEO Edward Seeger. “While most people still listen to radio via traditional over-the-air signals and receivers, it’s also apparent that more and more consumers are finding the Internet a convenient way to tune to their favorite stations. It is because of this growing trend in listening habits that we formed American Media Services-Internet to assist radio properties in the development of this new outlet for their programming.”