Howard Stern Uncensored!
September 8, 2004

Howard Stern has taken another step towards his goal of building "the largest infrastructure known to the internet." On his show this morning, Stern announced that he has partnered with Movielink, a broadband movie download service, to offer uncensored versions of his E! television show. The content will allow Stern fans to "see what goes on behind the blurs" by allowing them to "download the hottest episodes of The Howard Stern Show UNCENSORED, and see all the best parts you've been missing."

The shows are being offered for download for $4.95 for a single episode show and $6.95 for a double episode show. Stern said he will personally profit about $1 per sale, with the money being funneled directly back into his website. Movielink will take home about $2 per sale, with Viacom also taking a healthy portion of each sale.

Shows are available for viewing for a 24 hour rental. When a person clicks play after downloading, the 24-hour viewing period begins. There are four shows initially available, including Erica The Gymnast, The 1st Annual Small Penis Contest, Lord Of The "Special" Ring Toss and Lesbian Sisters Jade & Taylor

"My plan is to creat a website where we can communicate with the audience the day we get thrown off the air," Stern said in explaining the new website feature. "We won't have to rely on this terrestrial radio when the FCC fanagles a way to get us thrown off the air because they put too much pressure on Viacom and all the other companies we work for."

Stern intends to expand the website that will eventually include access to cameras in the studio. "I want to take our home page and turn it into a daily magazine filled with all kinds of graphics, audio, video... all kinds of stuff every day," he said. "In order to do that , I have to hire a staff, a guy to run the company  and I want to turn this into what I think the internet should be. I want it to be the crown jewel of the internet."

Stern doesn't want a lot of advertising on his site. He said there is room for four-to-six advertisers on the site, of which two are currently being used by the two satellite radio companies - XM and Sirius.




 
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Jon Zellner
SVPP, iHeartMedia

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