K-Rock Returns To 92.3 FM In NYC
May 24, 2007

The countdown for the new format at 92.3 FM in New York City started this morning after Opie & Anthony finished off their morning show. At 5pm today, the return of the WXRK call letters and 92.3 K-Rock will replace the failed experiment known as Free-FM. Fittingly, the station kicked-off with Nirvana's "All Apologies."

Anchored by O&A in the mornings (from 6-9am), K-Rock will feature music from the '90s and today, with a core of U2, Nirvana, Pearl Jam, Metallica, Smashing Pumpkins, Linkin Park, Red Hot Chili Peppers, Soundgarden, Stone Temple Pilots, Papa Roach, Green Day, and Foo Fighters, according to a pitch sent by CBS sales which also touts "K-Rock has a history of dominance in reaching young men" and "delivers a young, active consumer - that will drive advertiser results." It also promises to super serve 25 to 34 year olds. 

Kevin Weatherly, Senior Vice President of Programming, CBS Radio and Program Director of Los Angeles’s KROQ is overseeing the launch of the station. K-Rock's initial launch over the Memorial Day weekend will be jock-free, however, in addition to O&A, the station's remaining on-air staff will be assembled in the coming weeks ahead. A new program director will also be identified through a nationwide search.

The sales pitch also states, "K-Rock was a 20 year old rock brand... known for ratings success, great events, and strong advertising partnerships. After almost 2 years without a true Rock station in New York --- we believe the prospects for success are now greater with K-Rock. The good news is that none of our competitors filled the void we left in 2005... and now we have a second chance to bring K-Rock back to New York."

"Bringing K-Rock back to New York is the right move for the millions of fans who embrace this type of music and lifestyle, as well as from a competitive standpoint specifically in the New York radio marketplace," said Tom Chiusano, Vice President and General Manager of the newly-reformatted station. "There is an unsatisfied appetite for rock music which can't be ignored, and we excitedly welcome the opportunity to create a destination radio station which we know will build an immediate loyal following."

Added Chiusano, "Moving forward, you can expect the station to cater to its diverse audience through the use of interactive digital applications, local and national events and collaborations with some of the top names in the music industry. This is a station that made history in the past, and will write it once again."

Now that summer is approaching, CBS promises that, "K-Rock will be everywhere our listeners are starting today. From the coolest concerts in the tri-state area, to the beaches of New Jersey and Long Island,  to the best night spots, to malls, parks, rest stops, sporting events, and much much more. K-Rock will be EVERYWHERE!"

The bottom line from CBS sales pitch promises, "We will guarantee that K-Rock is a great rock station --- filling a void in New York radio--- and delivering results for our clients!!!"

The WXRK call letters were parked in Cleveland, and it is not known what the new call letters for the Dom Nardella-led station in Cleveland will be.

 




 
Breaking News
Gregg Nadel Named President of Elektra Records
CBS Radio Rebrands KVIL And AMPs Up The Dallas-Fort Worth Market
KDND/Sacramento Is Looking For Next Night Superstar
January 17, 2017
Angi Taylor Joins The Rendezvous
Randy Savage Joins Cumulus As OM Wilkes Barre/Scranton, PA Cluster
Hubbard Radio Chicago Signs Eric & Kathy To Multi-Year Agreement
Jill Devine Signs Multi-Year Renewal At KYKY/St. Louis
January 13, 2017
Pandora Expects To Exceed Q4 2016 Guidance, Citing Subscription Momentum and RPM Growth
SiriusXM Launches "Hits 1 in Hollywood"
In Brief - January 13, 2017
January 12, 2017
Beasley Names Debbie Mazella Program Director Of Magic 98.3/New Jersey
The Dave & Mahoney Morning Show Returns To KXTE (X107.5)/Las Vegas
January 11, 2017
Cumulus Promotes Matt Raback To VP/Market Manager For York-Lancaster-Reading, PA
Crystal Castorena Named GM For Impact Radio Group
Justin Luvv Named Afternoon On-Air Personality/Imaging Director For WRWM/Indianapolis
January 10, 2017
Ron Parker Named New Afternoon Host At WLS-FM/Chicago
KLOS/Los Angeles Kicks Off 2017 With New Programming Additions
Mark Kassof & Co. Launches Mobile Music Test
January 9, 2017
Steve Butler Renews With CBS Radio As VP/News Programming
Beasley Media Group Promotes AJ Lurie To VP/Market Manager, Wilmington, Delaware
Cumulus Promotes Wallace To OM, Shickles To PD In Flint, MI
Beasley Names Brian Samborski Regional Director/National Sales
Trish Gazall Signs Multi-Year Renewal At KEZK/St. Louis
January 6, 2017
Music News
Maroon 5 Scores Their Ninth #1 Top 40 Hit
Quick Hits: Grammy Lineup, Audioslave, Third Eye Blind
Quick Hits: Lollapalooza Paris, Metallica, Brit Awards, U2, Radiohead, George Harrison, Dave Matthews & Tim Reynolds
Quick Hits: Ed Sheeran, Ariana Grande, John Legend, Fifty Shades Darker, Trent Reznor
U2, Chili Peppers, The Weeknd & Chance the Rapper Headlining Bonnaroo
Quick Hits: Ed Sheeran, Prince
Quick Hits: Rocklahoma, Prince's Estate, Big Sean, Shaky Knees Music Festival, Spoon
U2 Announce Joshua Tree Anniversary Tour
Quick Hits: Panorama Festival, Green Day, Billboard 200, A Perfect Circle
Ed Sheeran Releases Two New Singles
Tool, Chance the Rapper & Phoenix Headlining Governors Ball
Beyoncé, Radiohead & Kendrick Lamar Headlining Coachella 2017
Quick Hits: BottleRock Napa Valley Festival, The Chainsmokers, Ed Sheeran
Pop Star George Michael Dead at 53
The Music World Mourns George Michael
FMQB NOW

 

Question Of
The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!