Latest Philadelphia PPM Data Released
June 21, 2007

Arbitron has released new data from the PPM results for Philadelphia, showing the total cume numbers for April and May. Arbitron SVP of Press and Interior Relations Thom Mocarsky says, "In a PPM world, individual station Cumes are larger for all stations, since every exposure to an encoded station is automatically recorded and reported."

Mocarsky also notes that even with the PPM, P1 listeners are still incredibly important and drive ratings. "Some have suggested that P1 can be seen as a measure of 'loyalty' or 'engagement.' In the case of the Philadelphia May data, you see that eight stations garner more than two-thirds of their AQH audience from P1 listeners with Contemporary Inspirational WPPZ-FM at the top of the ranker at 79 percent."

He added, "The new PPM metric that replaces time spent listening – Average Weekly Time Exposed – also says a lot about the “loyalty” and “engagement” of P1 listeners. In the May 2007 Philadelphia PPM data, two stations, Smooth Jazz WJJZ-FM and Urban Adult Contemporary WDAS-FM have a time spent exposed among their P1 listeners at ten hours or greater."

The PPM data shows that cume numbers don't always match up with ratings shares. Nine stations have a cume over a million listeners, with top-rated WBEB (B101) bringing in a cume over two million. While Oldies WOGL is the second-highest cume station, it is the fourth-best rated station.

Going by AQH shares, the top ten stations remain fairly stable: WBEB, News KYW, Rock WMMR, WOGL, WDAS, Classic Rock WMGK, Country WXTU, Talk WPHT, Classic Hits WBEN and Top 40 WIOQ.

May 2007 Arbitron Philly PPM Data

Time Period: Mo-Su 6A-12A
Survey:
MAY 2007 - Dates In (05/03/2007 to 05/30/2007)
Target:
P 6+
Estimate:
Average Weekly Cume
AVG Daily Population :
4,774,400
AVG Daily Intab :
1476
Percent of Population (Daily) :
100
Geography :
Philadelphia-METRO
OUTLET     FORMATS MAY 2007       APRIL 2007 
WBEB-FM Adult Contemporary 2,023,300 2,021,600
WOGL-FM Classic Hits 1,481,600 1,365,000
WMGK-FM Classic Rock 1,291,500 1,251,400
KYW-AM All News 1,265,200 1,299,000
WIOQ-FM Pop Contemporary Hit Radio 1,228,400 1,212,200
WBEN-FM Adult Hits 1,182,400 1,222,700
WRDW-FM Rhythmic Contemporary Hit Radio 1,177,200 1,107,000
WMMR-FM Album Oriented Rock 1,071,800 1,048,400
WISX-FM Rhythmic AC 1,061,200 1,052,100
WPHI-FM Rhythmic Contemporary Hit Radio 934,500 834,500
WUSL-FM Urban Contemporary 912,500 793,400
WDAS-FM Urban Adult Contemporary 868,900 802,100
WXTU-FM Country 857,900 866,300
WPHT-AM Talk/Personality 754,400 782,100
WRNB-FM Urban Adult Contemporary 580,600 517,000
WPST-FM Pop Contemporary Hit Radio 518,700 473,800
WIP-AM All Sports 499,100 503,300
WPPZ-FM Contemporary Inspirational 446,500 404,100
WYSP-FM Talk/Personality 445,800 535,800
WRFF-FM Alternative 441,200 298,700
WXPN-FM Album Adult Alternative 398,000 354,500
WHYY-FM News Talk Information 393,300 374,500
WJJZ-FM New AC (NAC)/Smooth Jazz 383,700 397,900
WSTW-FM Pop Contemporary Hit Radio 377,900 390,800
WJBR-FM Adult Contemporary 367,800 334,200
WRTI-FM Classical 281,300 284,700
WKXW-FM Talk/Personality 255,900 229,400
WFKB-FM Classic Hits 128,800 ~~
Analysis Total 4,620,300 4,613,700
Market Total 4,639,200 4,631,000



 
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