Measuring The Stern-Sirius Aftermath

Now that the shock of Howard Stern's announcement about his move to Sirius Satellite Radio has worn off, the analysts and pundits are starting to weigh in with their thoughts and questions. One of the most prevalent is whether or not Infinity will allow Stern to spend the next 15 months on its airwaves promoting his future Sirius gig.

"I'm not going to do that," said Stern on his show this morning as he was playing news reports that covered his Sirius announcement. He was responding to a question of how long Infinity would let him stay on air and call them "crap" while praising Sirius. "Clear Channel is crap, Infinity rules," continued Stern. "I would never say that about Infinity. Infinity is not going to go bankrupt from me leaving. They are going to make a lot of money in the next fifteen months. When I leave, they'll still make money."

Still, the question was valid, just not posed correctly and WXRK/New York GM Tom Chiusano already asked Howard to "cool it" with the Sirius talk. Daily listeners know that Stern shows Infinity every ounce of respect they deserve in return for giving him the freedom to develop his career. According to an informal FMQB.com poll, roughly 60% of respondents think Infinity should let Stern finish out his fifteen months left on his contract. Whether or not Infinity will let him remains to be seen.

Stern's ratings and revenue stream, while certainly being taken off Infinity's books in fifteen months, are going to be hard for the radio company to give up early. Consider what the ratings boon is going to be for his affiliates as the end of Stern's show nears. And much like NBC brought in big bucks for the final episodes of Seinfeld, Frasier and Friends, Infinity will have opportunity for premium ad prices those final weeks of The Howard Stern Show.

If Infinity were to prematurely end its relationship with Stern, it would need replacement morning shows for its O&O Stern stations. The replacement question obviously is poignant whether a premature end comes or not, and will eventually effect all Stern affiliates. The initial outlook is that the 45 Stern show affiliates are going to look like the Chicago Bulls the year after Michael Jordan left, though there is optimism within Infinity. "He's tough to replace," admitted Infinity COO/President Joel Hollander. "But there's no singular talent that is irreplaceable. Les Moonves has given us the ammunition to find the right talent."

Stern himself brought up another point today, indirectly, when he was talking about the move. "Bottom line, I'm an entertainer," he said. "I don't want to be fighting all the time. I want to make people laugh. I think about the material that I can't air on 'Best Of' anymore and it drives me crazy." And what of those Best Of archives? Infinity is holding Opie & Anthony's archives from them. Will they do the same to Stern? Or will they work out a deal to let him have access to it? Stern said he hopes Viacom will be his "future business partner" and that there might be "a chance for us to have a relationship in the future," but wouldn't elaborate further.

Other questions -- Will Stern's channel be made available through Sirius' deal with Dish Network? Will Howard get his request and be on the currently open and available Sirius Channel 69? What will the new studio design look like? Will Artie Lange get his kitchen and Robin Quivers get her French boudoir to hang out in during the show? Will Sirius feel any backlash from this announcement and have subscribers cancel due to Stern?

 

 

 

 




 
Breaking News
RCA Records Promotes Joe Daddio To VP/Pop Promotion
May 23, 2017
Beasley Media Group Unveils New Format Captains
iHeartMedia Austin Debuts New Spanish Top 40 Station TU 103.1
CBS Radio Officially Names John Farneda MD At WXRT/Chicago
In Brief - May 23, 2017
May 22, 2017
CBS Corporation Extends Chairman/President/CEO Les Moonves
KDMX (102.9 NOW)/Dallas Adds Kannon In Afternoon Drive
Entercom-Charlotte Signs Contract Extension with Matt & Ramona Show
May 19, 2017
Cumulus Media Oxnard/Ventura Names Matthew "Doughboy" Florence PD For KVYB
Westwood One Presents Backstage at the BBMAs
May 18, 2017
iHeartMedia St. Louis Names Maurice DeVoe PD For KMJM (100.3 The Beat)
May 17, 2017
Atlantic Records Promotes Dionnee Harper & Marsha St. Hubert To SVPs of Urban Marketing
Entercom San Diego & Portland Form Partnership With Pearl Jam's Vitalogy Foundation
Vevo Announces New Hires On Original Content Team
May 16, 2017
Universal Music Group & Tencent Music Entertainment Group Enter Stategic Agreement
B96/Chicago To Host Niall Horan, Stream Live Performance
May 15, 2017
Cumulus Reports First Quarter Results
National Radio Hall of Fame Announces 2017 Nominees
Heidi Raphael Named VP/Corporate Communications for Beasley Media Group
Beasley Media Group & jacapps To Debut Customized WRIF iPhone Stickers
May 12, 2017
eQB NOW
Cumulus Media Promotes Troy Hanson To VP/Operations For Chicago Station Group
Music News
22 Dead in Explosion at Manchester Ariana Grande Concert
Quick Hits: Iggy Azalea, Newport Folk Festival
It's a Sign of the Times: Harry Styles Debuts at #1
Drake Dominates Billboard Music Awards
Chris Cornell's Wife Issues Statement on His Death
Rocker Chris Cornell Dead at 52
The Entertainment World Remembers Chris Cornell
FMQB Photo Pass: Metallica
Katy Perry Announced as First Judge for American Idol Reboot
Katy Perry Announces New Album Witness, North American Tour
Rapper Logic Debuts Atop Billboard 200
Quick Hits: Beyonce, Kendrick Lamar, Paramore
Jay Z Inks $200 Million Deal with Live Nation
iHeartRadio Streaming Exclusive Harry Styles Station
Jay Z, Chili Peppers & Gorillaz Headlining New York's Meadows Music and Arts Festival
FMQB NOW

Nicki Farag,
SVP of Promotion,
Def Jam Recordings

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!