More Stern Feedback

Howard Stern's eventual move to Sirius Satellite Radio has been the hottest topic of discussion for the last week, with the question being asked most - will Infinity let Howard serve out the last fifteen months of his contract? Or will they pull the plug? FMQB readers weigh in with their thoughts. Want to be heard? E-mail us by clicking here.


Considering everything that has happened to Stern throughout his career, this man is entitled to say whatever he wants, whenever he wants, to be directed at whoever he wants. If Johnny Carson was the single biggest star ever produced by television then Howard Stern is the biggest star radio ever produced. Bigger than Jack Benny or Bob Hope, bigger than Imus or Rush, he's even bigger than the Beatles and when he's gone from conventional radio his talent or anything like him will be gone least for free. Radio can either drop it's double standards and compete with satellite or it can fade into memory, the home of recorded and automated weather reports and reel-to-reels of continuous Classic Country.

Richard Cason, stand-up comic

Yes, he will stay on. While the counter argument is that Infinity is providing a 15 month commercial for Sirius radio, the opposite is also true. That is, Howard both through his political activism of the last year and now the move to satellite radio, has become "must listen" radio for his stations and their fans.

He's currently enjoying his strongest ratings in years and I see that trend not only continuing, but growing stronger, the closer we come to his end date for his current deal and the start of the satellite program. This offers Infinity a unique opportunity from an advertising revenue standpoint. I think advertisers are going to pay a premimum to be a part of the last days of Howard Stern on commercial FM radio.

Mark Adams, Director of Programming Rose City Radio & PD KXJM/Portland

Viacom should definitely let him remain. If the rumors are true and Howard is partnering up with Viacom & Sirius don't you think maybe the game plan will be this.... Uncensored on Sirius....and bleeped on K-Rock and the affiliates (as it is now).... Multi-tier the show and everyone wins BIG! REAL BIG!

Johnny Gardner, PD/GM, WROF (, West Hartford,CT

If Radio hadn't spent so much time consolidating itself and focusing so much power with so few personalities and not developing new talent, they wouldn't be in such a jam. No industry should be so shallow in the talent pool that by losing one marquee player they would suffer so much damage.
Unfortunately, (unless there is a licensing agreement or some co-ownership of Sirius by Infinity), the big loser is the one company who stood behind Howard and backed him against the mighty FCC that Howard rails against. The big winner is the company who dumped him - Clear Channel.
But was Howard really into the medium of radio in the first place? Too many people think that there should be loyalty to the medium of radio....but why? How loyal is the medium to it's work force? Any on air personality can get fired on a whim (or replaced with voicetracking), at any time. There is no loyalty to the talent from radio, so why should there be any loyalty to radio by Howard or any other talent?
Dwight Arnold, APD/MD, KMRJ/Palm Springs

Of course he should stay. Viacom would do well to negotiate some kind of compensation from Sirius however to let him do his 15-month commercial... say, a big hunk of cheap stock options.

Dan Millen, Rock On! Boston

Infinity is learning what a foolish move they made in the way they allowed Mel Karmazin to handle Opie & Anthony - first by permiting Stern to censor their show, then by keeping them off the air for two years at full pay. Instead of being able to promote Opie & Anthony to the morning slot, which would have been the logical move in this situation, they now face competition from them and will have to compete against Stern in a year. Stern has no loyalty to Infinity. If he ever had any loyalty to anything besides his paycheck, it was to Karmazin. He will abuse their trust and use their air to promote a competing product - and he must because both he and Sirius will fail if he doesn't bring in Infinity listeners as subscribers. When he goes on his Christmas vacation it should be a permanent one, and they should use the rest of the year to develop new talent, which is something they neglected to do during the Karmazin era.

Craig Hamilton, Listener, Palm Beach

Unless Infinity has God to replace Howard, they'd be very foolish to give up the revenue. I honestly don't see how he can be replaced, hands down he is the best at what he does and his audience will follow him when he leaves, take that to the bank.

Patrick Purcell, ex-WEA Sales Manager

Infinity Broadcasting has probably been kept "in the loop" on this issue.  From what I have seen in certain media postings, there is a strong possibility that Infinity will be buying Sirius.  If this is the case, then having Howard Stern do four hour "infomercials" for Sirius can't hurt Infinity.  Quite frankly, it looks to me like a "win-win" situation.

Arthur Joseph Werner, Werner & Rocca







Breaking News
BIA/Kelsey: Digital Revenues for U.S. Radio Continue to Rise
Jeff Lyons Joins Cumulus As Promotions/Marketing Director for Appleton-Oshkosh, WI
March 27, 2017
Dennis Reese Named SVP/Promotion At RCA Nashville
Cumulus Media Brings Hot AC To Savannah, GA Launches WZAT (102.1 The Sound)
In Brief - March 27, 2017
March 24, 2017
Ryan Seacrest Announces KIIS FM's Wango Tango 2017 Lineup
WMGC (105.1 The Bounce)/Detroit Adds “Big Boy” To Mornings
107.1 The BOSS/New Jersey Announce Air Talent Line-Up
March 23, 2017
iHeartRadio Surpasses 100 Million Users
Westwood One Promotes Mark Wildman to EVP/Strategic Partnerships
March 23, 2017
iHeartMedia Oklahoma City Names JJ Ryan PD For KJYO & KXXY
Entercom Names Richard J. Schmaeling EVP & CFO
Doug Gottlieb Joins FOX Sports Radio & FS1
March 21, 2017
Beasley Broadcast Group Reports 4th Quarter and Full Year 2016 Results
Chip Arledge Appointed OM For Cumulus Media Shreveport/Bossier City, LA
KXQQ/Las Vegas Names Natalia Hernandez As New Midday Personality
In Brief - March 21, 2017
March 17, 2017
Cumulus Reports Results for Fourth Quarter and Full Year 2016
Entercom Austin To Move 96.3 FM RnB To 95.9 FM
March 16, 2017
iHeartMedia Names Geoff "G-Off" Owens PD For KXJM/Portland & KUBE/Seattle-Tacoma
c3 & FMC Statement: Elimination of the NEA, NEH, and CPB Indefensible, Shameful, and Senseless
iHeartMedia Introduces SmartAudio
Condé Nast Acquires Pop2Life And Ribyt
Music News
Drake's More Life Sets Billboard 200 Streaming Record
Quick Hits: Halsey, Snoop Dogg / 2Pac, Pitbull / Wrestlemania, Paul McCartney, Phoenix, Matchbox Twenty & Counting Crows
Quick Hits: Kendrick Lamar, Iggy Azalea, Vans Warper Tour
Quick Hits: Gorillaz, Kaaboo Festival, March Madness
Chance the Rapper, The Killers, Muse & Arcade Fire Headlining Lollapalooza
QuickHits: Ed Sheeran, Chuck Berry, The Decemberists
QuickHits: NIN, Missy Elliot, Frank Ocean, Pitbull, Enrique Iglesias, Sublime
Rock Pioneer Chuck Berry Passes Away
The Entertainment World Remembers Chuck Berry
Ed Sheeran Spends Second Week Atop Billboard 200
QuickHits: Drake, James Blunt, Spoon, Bob Dylan
Quick Hits: Coldplay. BET Experience, Weezer
Quick Hits: The Chainsmokers, Pitbull, Ohana Music Festival, Arroyo Seco Weekend, Feist
Ed Sheeran Earns Biggest Debut Week of 2017
Quick Hits: Drake, Pearl Jam, Fifth Harmony

Sam Milkman, EVP
Coleman Insights

FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!