XM-MLB Announce Deal, XM Will Develop MLB Channel
October 20, 2004

Yanks-Red Sox Game 7, it's what Major League Baseball has wanted all season. On the day the two storied franchises square off, MLB and XM Satellite Radio have announced a $650 million broadcast and marketing agreement as XM becomes the the official satellite radio network of MLB and begin broadcasts in 2005.

XM will also create a Major League Baseball channel featuring original content and classic Major League Baseball game broadcasts. As Major League Baseball enjoys strong support from its Hispanic fan base, XM also will broadcast select games in Spanish. As the official satellite radio network of Major League Baseball, XM will have rights to use the Major League Baseball silhouetted batter logo and the marks of the 30 MLB Clubs

"This is the crown jewel -- the deal that we've been waiting for," said XM CEO Hugh Panero. "Major League Baseball is America's national pastime and a natural fit with XM, the national leader in satellite radio. MLB has the broadest appeal of any major sport. People of all ages are baseball fans, from children to grandparents. Baseball is also a sport ideally suited for radio, given its natural pace and the ability to vividly describe each play."

"This agreement between Major League Baseball and XM Satellite Radio is a significant step forward in providing baseball fans greater access to more games in more locations," said Baseball Commissioner Bud Selig. "This is a wonderful opportunity for Major League Baseball given XM's ever-increasing national availability. Our fans will be able to listen to the local broadcasts of their favorite teams from anywhere in the country. This partnership will add to the continuing growth and popularity of our game. It is a further example of the renaissance that exists in baseball today."

Addressing concerns over how the deal will effect terrestrial broadcasts, MLB EVP, Business Tim Brosnan explained that XM will be using a "dirty feed," a method in which the satcaster will be rebroadcasting an entire terrestrial station's feed, including local announcers and commercials. "The [terrestrial] radio rights holder is getting more listeners and advertisers are getting more listeners," said Brosnan. He also pointed out that the target of this deal are the "enormous number of displaced fans who want to track their teams."

"If you are a local fan that's been accustomed to listening to your local radio station, my suspicion is that you are going to continue to do that," said Brosnan. "It's the out of market, of which we have an enormous number of displaced fans, who want to track their teams. We think the great bulk of people that are going to be pursuing this service are going to come from that kind of marketplace."

"Baseball has enormous appeal, not only to its millions of fans, but to automobile manufacturers as well, which will help further strengthen XM's leadership position in the automotive market," added Panero.

MLB is the last of the four major sports leagues to cut a deal with either satellite radio service. Sirius Satellite Radio currently has rights to the NFL, NBA and, if the season ever starts, also the NHL.

 

 

 




 
Breaking News
RAB: Radio Increasing Focus On Digital Sales
107.1 The Brew Is Sacramento's New Home For Rock
In Brief - February 9, 2016
February 8, 2016
"Saturday Night Online" Rebrands As "Most Requested Live With Romeo"
iHeartMedia Names Travis Moon Director of Country Operations for the Austin-San Antonio Region
Entercom Kansas City Announces Appoints Alan Furst PD Of KMBZ
February 5, 2016
Stu Bergen Named CEO, International & Global Commercial Services For Warner Music Group
JoJo Turnbeaugh Named SVP of Programming for iHeartMedia Las Vegas
In Brief - February 5, 2016
February 4, 2016
John Strazza Joins RECORDS
Greater Media Promotes Buzz Knight to SVP of Program Development
MIWs Announce Results from 2015 Gender Analysis
February 3, 2016
Leslie Moonves Named Chairman Of CBS Corporation
FADER Label Annouces New Distribution Deal With Caroline
Jeff Hickcox Returns To Beasley SWFL As Promotions & Events Director
February 2, 2016
SiriusXM Reports Major Subscriber Growth, Record Revenue in 2015
BMG US Promotes Zach Katz To President Of Music Publishing
Bentley Named MD/Afternoon Drive Host at WEDG/Buffalo
SoundExchange Ends Record-Setting Year, $800 Million to Recording Artists and Record Labels
February 1, 2016
Alissa Pollack Named iHeartMedia EVP of Global Music Marketing
Entercom Atlanta Announces Jeff Dauler to Lead Mornings On STAR 94
John Shomby Named Director Of Programming for NASH Network
In Brief - February 1, 2016
January 29, 2016
Music News
Taylor Swift Leads Nominees for iHeartRadio Music Awards
Quick Hits: Kanye West, Disturbed & Breaking Benjamin, Lionel Richie tribute, Seether, Lamb of God, Way Home festival, Good Charlotte
Beyoncé Announces "Formation" Stadium Tour, Releases New Single
Metallica At CBS RADIO’s “THE NIGHT BEFORE” Concert in San Francisco
Rihanna Reaches #1 With Anti
Quick Hits: Grammy Awards, Zayn, Adele, Dead & Company, The Monkees, The Neighbourhood
Earth, Wind & Fire's Maurice White Dead At 74
The Entertainment World Remember Maurice White
Quick Hits: Rihanna, Lady Gaga, Future, The Lumineers, Stone Temple Pilots
Justin Bieber, Pitbull and More Added to Grammy Lineup
Quick Hits: Miley Cyrus, Iggy Azalea, Taylor Swift, Future
Lady Gaga to Honor Bowie at Grammys, Sing National Anthem at Super Bowl
Quick Hits: Juno Awards, Metallica, Guns N' Roses, Grammys, Joe Bunch
Quick Hits: Kanye West, Five Finger Death Punch & Shinedown, Big Boi, Disclosure, The Roots Picnic, Moonstone Festival
RIAA Announces New Certification Methods
FMQB NOW

Mike “OD” O’Donnell, OM
Entercom
Scranton Wilkes-Barre, PA

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!