The station, which is located in the West Village, will include another feature unique to New York radio with the regular inclusion of local rock artists, such as Hold Steady, White Rabbits, Santogold, The National, and Nada Surf. All will be part of the initial playlist, and the type of local talent that the station will support moving forward. "Some of the world's greatest rock artists got their start playing by the fountain in Washington Square Park just steps away from our studios," said new on-air personality and Music Director Bryan Schock. "That communal rock spirit is what we mean by the New York Rock Experience, and it is the spirit with which 101.9 RXP will be playing and launching new local artists." Schock will also be heard weekdays in the afternoon drive shift.

"The Emmis trombo is now even more diversified benefiting advertisers with an array of reach in gender, geography, ethnicity, demography, psychographics of lifestyle, values and attitude orientation through three distinctly different products," said Director of Sales, Emmis NY Alexandra Cameron. "WRXP-FM will bring an adult audience focused on A18-49 and competitive in the A25-54 arena with greater suburban, non-ethnic composition.  The spectrum of multicultural young adults with HOT 97, Non ethnic suburban adults with WRXP and African American professionals largely in the 5 boroughs is a strong combination reflective of New York's individuality and culturally diverse consumer segments."