RAB: Radio Revenue Down In 2007, Q4
March 5, 2008

The Radio Advertising Bureau (RAB) has released total industry revenue figures for both the fourth quarter of 2007 as well as the full year. In Q4, total local & national revenue was down five percent compared to the previous year, with local down three percent and national falling by 11 percent. Network revenue grew by one percent, with off-air revenue (aka Non-Spot revenue) increasing by 12 percent. In total, radio brought in just over $5.4 billion in Q4.

For the entirety of 2007, local revenue was down two percent, national revenue fell by six percent, with an overall three percent decrease. Network revenue was up by four percent compared to 2006, with off-air up 10 percent compared to the previous year. For all of last year, radio's grand total revenue was $21,310 billion, a two percent fall from 2006.

"As radio broadcasters expand their online components and extend interactive and on-demand options, radio will continue to deliver a seamless audio experience across numerous platforms to connect with consumers where and when they want," noted Jeff Haley, RAB President/CEO. "The nimbleness of the expanded radio space provides a true 360-degree integration opportunity for marketers and their agencies to reach and engage their customers."




 
Breaking News
Clear Channel's iHeartRadio Partners With AdsWizz
Nielsen, Pointlogic Forge Strategic Alliance To Develop Next-Gen Media Planning Solutions
Pandora Hires Lars Murray As VP Of Industry Relations
In Brief - July 22, 2014
July 21, 2014
Evolve Music Group Signs Worldwide Agreement With Capitol Music Group
Second Annual KBA WKU Radio Talent Institute Underway
2014 Conclave Learning Conference Dates Announced
In Brief - July 21, 2014
FMQB FYI... Links You Should Know About
July 18, 2014
Hubbard Radio Elevates Drew Horowitz To President/COO
The Week In Review: 7/14-7/18
CCM+E Names Jeff Davis OM For Greenville & Asheville Markets
Tony Cortez Upped to APD At KTFM/San Antonio
In Brief - July 18, 2014
July 17, 2014
Report: Driving Radio's Value With U.S. Auto Buyers
In Brief - July 17, 2014
July 16, 2014
Study: Coleman Insights And knowDigital Find Opportunity For NextRadio
In Brief - July 16, 2014
July 15, 2014
CCM+E Austin Names Jonathan "JR" Reed Program Director For KHFI & KPEZ
Westwood One Partners With Radio Industry To Support NextRadio Funding
Triton Digital Releases May Top 20 Rankers
Nashville's Own Meghan Trainor Hears "Bass" For The First Time On 107.5 The River
In Brief - July 15, 2014
July 14, 2014
Rob Morris Named VP/Programming, CBS Radio Tampa Bay
Music News
Godsmack Unleashes Epic "Generation Day"
Quick Hits: MAGIC!, One Direction, Kimbra, Uncle Kracker, Billy Joel
Weezer Goes "Back To The Shack"
Quick Hits: Avicii, iTunes Festival, Adam Levine, The Script, Demi Lovato, Johnny Marr
Upcoming Maroon 5 Album Features Gwen Stefani Duet
The Week In Review: 7/14-7/18
Quick Hits: Beyonce, Teen Choice Awards, Aaliyah, The Roots
Beyoncé Leads 2014 MTV Video Music Awards
Quick Hits: Bruno Mars, Kanye West & Iggy Azalea, Busta Rhymes, The Smashing Pumpkins, Pearl Jam, Johnny Winter
Sia's 1000 Forms Of Fear Is #1
Quick Hits: The Beatles, Tool, Jason Mraz, David Bowie
Train Announces Bulletproof Picasso
Quick Hits: Drake, Blink-182, Pharrell Williams, Gwen Stefani & Gavin Rossdale, Gerard Way, Cold War Kids, Alex & Sierra, Polaris Music Prize
Tommy Ramone Dead At Age 65
Quick Hits: Justin Timberlake, Metallica, Radiohead, Halestorm, Kiss, Interpol
FMQB NOW

Chase Murphy, PD
KXXM, KQXT/San Antonio

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!