
| Star & Buc Wild Return To NYC, Stir Up Philly |
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January 11, 2005
Clear Channel Radio has officially announced that Urban morning show team Star & Buc Wild will join WWPR (Power 105.1)/New York on January 17. This will bring the dynamic duo back to the New York airwaves for the first time since leaving rival station WQHT (Hot 97). Star & Buc Wild joined Clear Channel in March 2004 and can already be heard on Urban stations in Hartford, Augusta and Philadelphia.
"New York is arguably the #1 radio market in America, yet there is nothing compelling, targeted to the young urban audience on radio in the morning," said Star. "In spite of themselves, I will affirm their true value. As sure as I'm the illegitimate love child of the Honorable Elijah Mohammad and Ayn Rand, you can expect a tongue lashing like no other, from the Ultimate Star & Buc Wild Show. The Listener Will Not Be Denied!"
SVP of Programming for Clear Channel Radio New York Tom Poleman commented, "It is rare to find a brand in radio as strong as the Star and Buc Wild Show. We're beyond excited to have them. In less than three years, [PD] Michael Saunders and his team have established Power 105.1 as a phenomenally successful franchise. Adding Star and Buc to the equation sets up Power for a position of dominance."
Saunders stated, "The Most Powerful Switch in New York radio has emerged; therefore, giving the listener what they have been denied is a Powerful way to begin the New Year."
Star & Buc Wild will be heard on WWPR from 6 to 10 a.m. starting Monday, January 17. Meanwhile, in Philadelphia, WUSL (Power 99), which carries the morning show, conceded that an on-air routine by the duo was "racially inflammatory" and removed an audio clip of it from the station Web site. The bit aired last month without complaint, but once it was posted on the Web, WUSL received more than 130 angry e-mails and phone calls, according to the Philadelphia Inquirer. In the bit, Star posed as a white father trying to buy beads so his 6-year-old daughter could look like Venus and Serena Williams. After learning his query had been answered by a call center in India, he yelled at the woman who answered and called her "a filthy rat eater."
Community-affairs director Loraine Ballard Morrill said the station reprimanded the employee who posted the clip on the Web, and said station managers have had extensive discussions with Star. "It was made clear this is not acceptable, and it won't happen again," Morrill told the Inquirer. She also said that Power 99 will post an apology. "Essentially [we're] apologizing for things on our Web site that were racially inflammatory and insensitive, saying, 'We took it off our Web site and it won't happen again,'" she said.
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