At noon today, Infinity flipped long-time Modern Rocker WHFS/Washington, D.C. to "El Zol" 99.1. The new format will play "a mix of salsa, merengue and bachata" Caribbean and Central American dance music music. Spanish Broadcasting System consulted and advised Infinity on the new format. The two companies announced an alliance last October."We have made clear our desire to expand into this burgeoning market and believe this move marks an important step in our commitment to Spanish radio," said Infinity President/CEO Joel Hollander. "There exists a tremendous opportunity for Infinity to launch a Spanish-language format in Washington, D.C. where almost 10% of the population is not being directly served. El Zol will be the most powerful Spanish radio station in the area and will provide listeners with the music, entertainment and information relevant to the many segments of the Latino culture."
In the official statement, Infinity notes that the Hispanic population in the nation's capitol has grown more than 25% in the last four years to over 400,000.
An Infinity spokesperson told FMQB the company is working to place as many WHFS employees at other positions within the company and will be seeking a new program director for the station.
More on this story as it develops...
